ROM&ND

Romantic, modern, and viral

Our story

The romantic brand

ROM&ND was founded in 2016 by Min Kim, a renowned Korean makeup artist, with the idea of blending the romantic with the brand identity: makeup that doesn't compete with your face, but enhances it.

In just a few years, it has become one of the most viral K-beauty brands in the world, with modern shades, comfortable formulas, and trend-setting campaigns on social media.

Iconic Products

Lips to fall in love with

Juicy Lasting Tint — the ultimate juicy, long-lasting matte tint
Glasting Water Tint — watery finish, saturated color, and total comfort
Glasting Melting Balm — creamy balm with intense pigment
Better Than Palette — eyeshadow palettes with modern, editorial shades
Bare Water Tint — lightweight formula with a natural effect

ROM&ND | Wasserleichter Tint - InternationalCosmetic

ROM&ND Universe

Trendsetting shades

The ROM&ND color universe is designed by make-up artists for make-up artists. Each collection launches editorial shades that go viral: the Hanbok Series, the Better Than Eyes, or the iconic Bare & Juicy.

A global community of make-up lovers has made it a benchmark of contemporary K-beauty: romantic, modern, and effortless beauty.

About the brand

Designed by makeup artists for makeup artists. Paraben-free formulas, universally flattering palettes, and a color universe that defines current K-beauty trends.