{"title":"Beauty of Joseon","description":"\u003cp\u003e\u003cstrong data-start=\"271\" data-end=\"291\"\u003eShop Beauty of Joseon at International Cosmetic ✅ Korean skincare science with visible results for your skin.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-start=\"271\" data-end=\"291\"\u003eBeauty of Joseon\u003c\/strong\u003e blends ancient Korean tradition with modern cosmetic innovation to offer products that restore and balance the skin. Inspired by the beauty rituals of the Joseon dynasty, this brand uses natural ingredients such as ginseng, rice, and honey to nourish, hydrate, and improve skin radiance. At \u003cstrong data-start=\"623\" data-end=\"649\"\u003eInternational Cosmetic\u003c\/strong\u003e, you'll find the full Beauty of Joseon range, designed for sensitive skin that needs gentle yet effective care, enhancing natural beauty with visible, long-lasting results.\u003c\/p\u003e","products":[{"product_id":"centella-asiatica-calming-mask","title":"Centella Asiatica Calming Mask - 1 unit","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/beautyofjoseon-logo-descripcion.png?v=1710236166\"\u003e\u003cbr\u003e\u003c\/p\u003e \u003ch2\u003eCentella Asiatica Calming Mask - 1 pc.\u003c\/h2\u003e \u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e \u003ch6\u003eWHAT IS IT?\u003c\/h6\u003e \u003cp\u003e\u003cbr\u003eEnriched with 15% Centella Asiatica, this mask is designed to soothe and calm the skin. The combination of green tea extract, mugwort extract, and 3 types of hyaluronic acid deeply hydrates and refreshes the skin from within.\u003cbr\u003e\u003cstrong\u003eThin Tencel Sheet\u003c\/strong\u003e\u003cbr\u003eThe thin Tencel sheet adheres perfectly to the skin, regardless of face shape.\u003cbr\u003eAdditionally, it is very breathable and does not clog pores even when the mask is covering the face.\u003cbr\u003e\u003cstrong\u003eDeep Hydration\u003c\/strong\u003e\u003cbr\u003eContains 3 types of hyaluronic acid with low, medium, and high molecular weights that hydrate the skin from within.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47881269248276,"sku":"BEAUTYJOSEON-006000-1UD","price":2.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/products\/Centella-Asiatica-Calming-Mask.jpg?v=1769794250"},{"product_id":"beauty-of-joseon-glow-serum-propolis-niacinamide","title":"BEAUTY OF JOSEON | Glow Serum Propolis + Niacinamide","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/beautyofjoseon-logo-descripcion.png?v=1710236166\"\u003e\u003cbr\u003e\u003c\/p\u003e \u003ch2\u003eGlow Serum Propolis + Niacinamide\u003c\/h2\u003e \u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e \u003ch6\u003eWHAT IS IT?\u003c\/h6\u003e \u003cp\u003e\u003cbr\u003eThis serum is designed for those who suffer from enlarged pores and skin inflammation. With a blend of 60% propolis extract and 2% niacinamide, it skillfully controls sebum production while ensuring skin hydration.\u003cbr\u003e\u003c\/p\u003e \u003ch6\u003eWHAT DOES IT CONTAIN?\u003c\/h6\u003e \u003cul\u003e \u003cli\u003e \u003cstrong\u003ePropolis extract 60%:\u003c\/strong\u003e It is known that women of the Joseon dynasty used honey and cereal powder as a washing mask to care for their skin. As a skincare ingredient, propolis extract is effective for moisturizing the skin and improving inflamed skin.\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eNiacinamide 2%:\u003c\/strong\u003e Among the various effects of niacinamide, it is especially useful for controlling sebum secretion and maintaining the balance of oil and hydration in the skin.\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eBHA 0.5%:\u003c\/strong\u003e As a liposoluble exfoliant, it helps remove sebum and accumulated debris in the pores.\u003c\/li\u003e \u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"30ml","offer_id":56383543542140,"sku":"BEAUTYJOSEON-004000-30ml","price":13.25,"currency_code":"EUR","in_stock":true},{"title":"60ml","offer_id":56383543574908,"sku":"BEAUTYJOSEON-004005-60ml","price":17.09,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/products\/Glow-Serum-Propolis-Niacinamide.jpg?v=1769780133"},{"product_id":"glow-deep-serum-rice-alpha-arbutin","title":"BEAUTY OF JOSEON | Glow Deep Serum Rice + Alpha-Arbutin","description":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/beautyofjoseon-logo-descripcion.png?v=1710236166\"\u003e\u003cbr\u003e\u003ch2\u003e Glow Deep Serum Rice + Alpha-Arbutin\u003c\/h2\u003e\n\u003cbr\u003e\u003cbr\u003e\u003ch6\u003e WHAT DOES IT CONSIST OF?\u003c\/h6\u003e \u003cbr\u003eThis serum is designed for people with pigmentation problems and uneven complexions. With 68% rice bran water and 2% alpha arbutin, it works diligently to brighten and improve skin health.\u003cbr\u003e\u003ch6\u003e CONTAINING?\u003c\/h6\u003e\n\u003cul\u003e\n\u003cli\u003e\n\n \u003cstrong\u003eRice Bran Water 68%:\u003c\/strong\u003e Rice has played a very important role as a staple food and skin care ingredient in Korean history.\u003cbr\u003e In the Joseon Dynasty, rice bran water was used as today's tonic, and it was called Beauty Water, used to have beautiful skin. Rice bran is rich in amino acids and minerals, and helps moisturize dry skin.\u003c\/li\u003e\n\u003cli\u003e\n\n \u003cstrong\u003eAlpha-Arbutin 2%:\u003c\/strong\u003e Alpha-arbutin acts by inhibiting the activity of tyrosinase, which limits the production of melanin in the skin. It is also known to have an effect 10 times greater than regular Beta-Arbutin.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"30ml","offer_id":56383513002364,"sku":"BEAUTYJOSEON-004030-30ml","price":13.25,"currency_code":"EUR","in_stock":true},{"title":"60ml","offer_id":56383513035132,"sku":"BEAUTYJOSEON-004035-60ml","price":17.09,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/products\/Glow-Deep-Serum-Rice-Alpha-Arbutin-2.jpg?v=1769774695"},{"product_id":"ginseng-essence-water","title":"BEAUTY OF JOSEON | Ginseng Essence Water - 150 ml","description":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/beautyofjoseon-logo-descripcion.png?v=1710236166\"\u003e\u003cbr\u003e \u003ch2\u003eGinseng Essence Water\u003c\/h2\u003e\n\u003cbr\u003e\u003cbr\u003e\u003ch6\u003e WHAT IS IT ABOUT?\u003c\/h6\u003e\n\u003cbr\u003e Ginseng has been a highly prized herb in Korean history, famous for its benefits for health in general and for the skin in particular. Our Ginseng Essence Water, made with 80% ginseng water, harnesses the natural power of ginseng, deeply nourishing and hydrating the skin. This essence not only provides the skin with abundant moisture and nutrients, but also guarantees long-lasting hydration.\u003cbr\u003e\u003ch6\u003e EVEN SKIN TONE\u003c\/h6\u003e\n\u003cbr\u003e This essence soothes the surface of the skin where dead cells are produced and helps make the skin tone even by improving the texture of the skin to make it smooth and glowing.\u003cbr\u003e\u003ch6\u003e NUTRIENT CONTRIBUTION\u003c\/h6\u003e\n\u003cbr\u003e It is a type of essence that contains niacinamide, which helps balance the skin's hydration level and protect it from external stimuli while forming a strong hydration barrier on the skin.\u003cbr\u003e\u003ch6\u003e INTENSIVE HYDRATION CONTRIBUTION\u003c\/h6\u003e \u003cbr\u003eIt contains 80% ginseng water, which helps maintain deep hydration of the skin for a long time and keeps it healthy.","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":48944933798164,"sku":"BEAUTYJOSEON-002000-150ml","price":14.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/products\/Ginseng-Essence-Water.jpg?v=1769773288"},{"product_id":"green-plum-refreshing-cleanser","title":"BEAUTY OF JOSEON | Green Plum Refreshing Cleanser","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/beautyofjoseon-logo-descripcion.png?v=1710236166\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch1\u003eBEAUTY OF JOSEON | Green Plum Refreshing Cleanser\u003c\/h1\u003e\n\u003ch3\u003e\n\n\u003cmeta charset=\"utf-8\"\u003eKorean facial cleanser with a slightly acidic pH, green plum water and mung bean that removes impurities without drying out the skin and maintains a balanced moisture barrier.\u003c\/h3\u003e\n\u003cp dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eCleansing more does not mean cleansing better. When a cleanser removes too many lipids from the skin's surface, the result can be skin that appears \"very clean\" but is also \u003cstrong\u003etight, dry and uncomfortable\u003c\/strong\u003e. BEAUTY OF JOSEON formulated this cleanser precisely to avoid that impossible balance between cleansing and hydration.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eGreen Plum Refreshing Cleanser\u003c\/strong\u003e uses a gentle cleansing base with \u003cstrong\u003eCocamidopropyl Hydroxysultaine and Sodium Cocoyl Isethionate\u003c\/strong\u003e, surfactants that remove accumulated impurities from the skin without resorting to excessively aggressive cleansing. Its \u003cstrong\u003eslightly acidic pH\u003c\/strong\u003e is designed to work in a way that is more compatible with the physiological conditions of the skin's surface.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe star ingredient is \u003cstrong\u003egreen plum water (Prunus Mume Fruit Water)\u003c\/strong\u003e. Naturally rich in the fruit's own components, it complements the cleansing process by providing hydration and promoting a smoother skin surface. The plum also contains \u003cstrong\u003enatural organic acids\u003c\/strong\u003e, which help maintain a smoother texture without turning this product into an intensive acid exfoliant.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eAdded to this is \u003cstrong\u003emung bean extract (Phaseolus Radiatus Seed Extract)\u003c\/strong\u003e, an ingredient traditionally used in skincare and naturally rich in saponins. In this formula, it complements the cleansing action while helping to preserve a feeling of \u003cstrong\u003ehydration and comfort\u003c\/strong\u003e after rinsing.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe formula also incorporates \u003cstrong\u003eglycerin\u003c\/strong\u003e, a humectant capable of attracting and retaining water in the stratum corneum, as well as plant extracts from \u003cstrong\u003egreen tea, Houttuynia cordata, rice, lotus and blueberry\u003c\/strong\u003e, completing a formula specially focused on achieving balanced daily cleansing.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThus, instead of pursuing that deceptive feeling of \"squeaky clean\" skin, it leaves the face \u003cstrong\u003eclean, fresh and supple\u003c\/strong\u003e, maintaining the hydration necessary for the skin barrier to function correctly. It is precisely this balance that makes it a particularly interesting option for the \u003cstrong\u003eKorean double cleanse\u003c\/strong\u003e and for those who need to cleanse daily without adding more dryness or sensitivity to their routine.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/f5a2cd_35a0ff6bdf7f458b93d8db63ca2fb767_mv2.webp?v=1789479649\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"200ml","offer_id":57450474340732,"sku":"BEAUTYJOSEON-001000","price":15.15,"currency_code":"EUR","in_stock":true},{"title":"100ml","offer_id":57450474373500,"sku":"BEAUTYJOSEON-001001","price":10.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/greenplumpcleanser200ml_195ed103-b060-4e23-8d99-1f3dcfc8ce6d.png?v=1789479652"},{"product_id":"relief-sun-rice-probiotics-spf50","title":"BEAUTY OF JOSEON | Relief Sun Rice + Probiotics SPF50+ - 50 ml","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/beautyofjoseon-logo-descripcion.png?v=1710236166\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch1\u003eBEAUTY OF JOSEON | Relief Sun Rice + Probiotics SPF50+\u003cbr\u003e\n\n\u003c\/h1\u003e\n\u003ch3\u003e\n\n\u003cmeta charset=\"utf-8\"\u003e\n\n\u003cstrong\u003eThe viral Korean sunscreen that conquered TikTok: deep hydration, a natural glow, and SPF50+ PA++++ protection without a white cast or sticky feeling.\u003c\/strong\u003e\n\n\u003c\/h3\u003e\n\u003cp data-start=\"1111\" data-end=\"1391\"\u003eThere are viral products… and then there’s \u003cstrong data-start=\"1147\" data-end=\"1196\"\u003eBEAUTY OF JOSEON Relief Sun Rice + Probiotics\u003c\/strong\u003e, the \u003cstrong data-start=\"1201\" data-end=\"1228\"\u003eKorean sunscreen\u003c\/strong\u003e that became a global phenomenon because it does something that seemed impossible: intensely protecting the skin while making it look more beautiful every time you apply it.\u003c\/p\u003e\n\u003cp data-start=\"1393\" data-end=\"1623\"\u003eFrom the first use, its light, creamy texture blends perfectly into the skin as if it were a luxury face moisturizer. No white cast. No heavy feeling. No sticky finish typical of many SPFs.\u003c\/p\u003e\n\u003cp data-start=\"1625\" data-end=\"1927\"\u003eIts formula is enriched with a powerful \u003cstrong data-start=\"1668\" data-end=\"1696\"\u003e30% rice extract\u003c\/strong\u003e, one of the most iconic ingredients in \u003cstrong data-start=\"1745\" data-end=\"1765\"\u003eKorean skincare\u003c\/strong\u003e, rich in vitamins B, C, and E, amino acids, and minerals that help deeply hydrate, improve radiance, and keep the skin soft and dewy for hours.\u003c\/p\u003e\n\u003cp data-start=\"1929\" data-end=\"2212\"\u003eThe magic continues with a blend of \u003cstrong data-start=\"1965\" data-end=\"2004\"\u003efermented extracts and probiotics\u003c\/strong\u003e, known for helping to balance, soften, and strengthen the skin barrier. These active ingredients work synergistically to soothe sensitive skin, improve hydration, and provide a healthier, more radiant appearance.\u003c\/p\u003e\n\u003cp data-start=\"2214\" data-end=\"2436\"\u003eIn addition to offering powerful \u003cstrong data-start=\"2255\" data-end=\"2272\"\u003eSPF50+ PA++++\u003c\/strong\u003e protection against UVA and UVB rays, this sunscreen helps maintain hydration for 24 hours while leaving a beautiful, fresh, and healthy natural glow finish.\u003c\/p\u003e\n\u003cp data-start=\"2438\" data-end=\"2591\"\u003eThe result? Protected, hydrated, soothed, and radiant skin with that glowing, dewy finish that characterizes authentic \u003cstrong data-start=\"2568\" data-end=\"2590\"\u003eKorean glass skin\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"2593\" data-end=\"2703\"\u003eIt’s no coincidence that it has become one of the \u003cstrong data-start=\"2647\" data-end=\"2702\"\u003ebest-selling Korean sunscreens in the world\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"2593\" data-end=\"2703\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/beauty-of-joseon-relief-sun-rice-probiotics-spf50-50ml_1.webp?v=1779989835\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53601567637884,"sku":"BEAUTYJOSEON-005000-50ml","price":12.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/BEAUTYOFJOSEONReliefSunRiceSPF50.webp?v=1779984784"},{"product_id":"revive-serum-ginseng-snail-mucin","title":"BEAUTY OF JOSEON | Revive Serum Ginseng + Snail Mucin","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/beautyofjoseon-logo-descripcion.png?v=1710236166\"\u003e\u003cbr\u003e\u003c\/p\u003e \u003ch2\u003eRevive Serum Ginseng + Snail Mucin\u003c\/h2\u003e \u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e \u003ch6\u003eWHAT IS IT?\u003c\/h6\u003e \u003cp\u003e\u003cbr\u003eThis serum is designed for skin that has lost its vitality. It contains \"ginseng,\" which has long been used as an important herbal ingredient, and 3% \"snail secretion filtrate,\" creating the best synergy for skin elasticity.\u003cbr\u003e\u003c\/p\u003e \u003ch6\u003eWHAT DOES IT CONTAIN?\u003c\/h6\u003e \u003cul\u003e \u003cli\u003e \u003cstrong\u003eGinseng root water 63%:\u003c\/strong\u003e In the Donguibogam, a Korean herbal medicine book, ginseng was used as an important oriental medicine and was listed as \"Shincho,\" meaning herb of the gods. Hwang Jini, known as the most beautiful woman of the Joseon dynasty, used a ginseng decoction as bath water. The rich saponin contained in ginseng helps to quickly supply moisture to the skin and retain it inside the skin for a long time to help create healthy skin.\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eSnail mucin 3%:\u003c\/strong\u003e It is a filtered and purified snail mucin secreted by snails and is known to help protect damaged skin. It also contains Centella asiatica extract, mushroom extract, and Panax ginseng root extract.\u003c\/li\u003e \u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"30 ml","offer_id":55509032796540,"sku":"BEAUTYJOSEON-004010","price":13.82,"currency_code":"EUR","in_stock":true},{"title":"60ml","offer_id":55509072904572,"sku":"BEAUTYJOSEON-004010-60ml","price":24.61,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/products\/Revive-Serum-Ginseng-Snail-Mucin.jpg?v=1769791623"},{"product_id":"ginseng-moist-sun-serum-spf50","title":"BEAUTY OF JOSEON | Ginseng Moist Sun Serum SPF50+ - 50 ml","description":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/beautyofjoseon-logo-descripcion.png?v=1710236166\"\u003e\u003cbr\u003e\u003ch2\u003e Ginseng Moist Sun Serum SPF50+\u003c\/h2\u003e\n\u003cbr\u003e\u003cbr\u003e\u003ch6\u003e WHAT DOES IT CONSIST OF?\u003c\/h6\u003e \u003cbr\u003eDaily exposure to UV rays can damage our skin, reducing its elasticity and causing premature aging. It is essential to use sunscreen to protect yourself from these effects daily. However, many people avoid sunscreen due to its oily texture, white color, and the inconvenience of including it in their skin care regimen.\u003cbr\u003e In response to this, we set out to create a product that offered effective sun protection and skin care benefits without the typical drawbacks of sunscreens. We chose ginseng, a key ingredient in BOJ and Hanbang formulas, backed by countless studies highlighting its effectiveness. Ginseng extract, rich in saponin, provides anti-aging effects, helps improve wrinkles and nourishes the skin. \u003cbr\u003eOur exclusive serum formula in capsules without surfactants is perfectly absorbed into the skin, offering a refreshing sensation and total protection against UV rays.\u003cbr\u003e \u003cstrong\u003eMoisturizing and light daily sun care\u003c\/strong\u003e\u003cbr\u003e The hydrating serum formula provides a dewy, fresh finish. In addition, it does not smudge makeup, as it does not leave white or sticky residue. Its texture absorbs slightly into the skin and provides a gentle UV protection effect without stressing the skin.\u003cbr\u003e \u003cstrong\u003eCLEAR-FENCE capsule formula\u003c\/strong\u003e\u003cbr\u003e The UV-blocking filter and active ingredients in capsules blend naturally with the surfactant-free serum and absorb into the skin evenly. Not only does it block UV rays, but it also provides hydration and nutrition to help create healthier skin.","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47881283895572,"sku":"BEAUTYJOSEON-004040","price":16.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/products\/Ginseng-Moist-Sun-Serum-SPF-50.jpg?v=1769798482"},{"product_id":"matte-sun-stick-mugwort-camelia-spf50","title":"BEAUTY OF JOSEON | Matte Sun Stick Mugwort + Camellia SPF50+ - 18 g","description":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/beautyofjoseon-logo-descripcion.png?v=1710236166\"\u003e\u003cbr\u003e \u003ch2\u003eMatte Sun Stick Mugwort + Camelia SPF50+\u003c\/h2\u003e\n\u003cbr\u003e\u003cbr\u003e\u003ch6\u003e WHAT DOES IT CONSIST OF?\u003c\/h6\u003e\n\u003cbr\u003e Matte Sun Stick was developed with Ramón @glowbyramon, influencer and cosmetic chemist, as director. It was created after an extensive collaboration by meticulously going through all the processes that fall under the BOJ skincare brand Modern Hanbang philosophy.\u003cbr\u003e While most solar bars are intended for outdoor activities, we've designed ours to be just as beneficial in our everyday urban environment. Regular reapplication of sunscreen every 2-3 hours is crucial for optimal SPF and PA protection, but is often challenging. That's why we designed a sun stick with a matte formula that applies smoothly, without caking or greasing, even when reapplied over makeup. \u003cbr\u003eOur sun stick uses a sebum-regulating silica powder that regulates oil production, guaranteeing greater adhesion and a soft, matte finish. In addition, it contains artemisia capillaris and green tea extracts, which help soften the skin's texture while preserving its hydration.\u003cbr\u003e \u003cstrong\u003eNon-greasy matte sun stick\u003c\/strong\u003e\u003cbr\u003e It is a matte sunscreen without a greasy or sticky feeling. It is hygienic, since it is not necessary to apply it with your hands, and it is compact, which allows it to be used comfortably anytime, anywhere.\u003cbr\u003e \u003cstrong\u003ePorous Sebum Regulating Silica Powder\u003c\/strong\u003e\u003cbr\u003e The sebum-control silica powder regulates the skin's sebum, providing a feeling of softness and smoothness without greasing.","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47881287303444,"sku":"BEAUTYJOSEON-005500","price":14.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/products\/Matte-Sun-Stick-Mugwort-Camelia-SPF-50.jpg?v=1769785228"},{"product_id":"calming-serum-green-tea-panthenol","title":"BEAUTY OF JOSEON | Calming Serum Green Tea + Panthenol","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/beautyofjoseon-logo-descripcion.png?v=1710236166\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch1\u003eBEAUTY OF JOSEON | Calming Serum Green Tea + Panthenol\u003c\/h1\u003e\n\u003cp\u003e\u003cbr\u003eThis serum is formulated to relieve skin discomfort caused by exposure to UV rays and other external stressors.\u003cbr\u003eOur chosen base ingredients are green tea, a renowned antioxidant, and mugwort, a herb acclaimed for its skin-soothing properties. We have incorporated panthenol to complement and enhance the protective qualities of these elements. Together, green tea and mugwort hydrate and soothe the skin, while panthenol creates a moisture shield that prevents subsequent irritation.\u003cbr\u003e\u003cstrong\u003eRenewal: Enhanced Soothing and Hydrating Effects\u003c\/strong\u003e\u003cbr\u003e30% mugwort extract has been added to boost the soothing effect of the Calming Serum. In addition, the amount of panthenol, which protects the skin from external stimuli, has been increased from 2% to 5% to improve hydration and moisture barrier care. It has been revitalized as a formula that further enhances the hydrating and soothing effects of the original version.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"60ml","offer_id":56357842616700,"sku":"BEAUTYJOSEON-greentea60ml","price":25.56,"currency_code":"EUR","in_stock":true},{"title":"30ml","offer_id":56357842649468,"sku":"BEAUTYJOSEON-004021","price":13.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/products\/Calming-Serum-Green-Tea-Panthenol.jpg?v=1769778146"},{"product_id":"hanbang-serum-discovery-kit","title":"BEAUTY OF JOSEON | Hanbang Serum Discovery Kit","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/beautyofjoseon-logo-descripcion.png?v=1710236166\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch1\u003eHanbang Serum Discovery Kit\u003c\/h1\u003e\n\u003cp\u003e\u003cbr\u003eThe \"Hanbang Discovery Kit\" was created for those who want to discover which of the four BOJ serums is best for their skin.\u003cbr\u003eIt is a set of 10ml mini-sized serums with 4 types of serums so you can choose to use them or layer them according to your skin type or skin concerns. Experience a wonderful journey to find the right product for you before taking the step with a full-size bottle!\u003cbr\u003e\u003c\/p\u003e\n\u003ch6\u003eWHAT DOES IT CONTAIN?\u003c\/h6\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eCalming Serum : Green Tea + Panthenol\u003c\/strong\u003e\u003cbr\u003eSolution : Green Tea Leaf Water 76% + Panthenol 2%.\u003cbr\u003eKey ingredients : Centella Asiatica Extract, Artemisia Vulgaris Extract, Sodium Hyaluronate\u003cbr\u003eTexture : Watery and light texture\u003cbr\u003eBenefits : Softening, Calming\u003cbr\u003e\u003cstrong\u003eGlow Serum : Propolis + Niacinamide\u003c\/strong\u003e\u003cbr\u003eSolution : Propolis Extract 60% + Niacinamide 2%.\u003cbr\u003eKey ingredients : Beta-Salicylate (BHA), Tamanu Oil, Tea Tree Extract\u003cbr\u003eTexture : Honey-like texture\u003cbr\u003eBenefits : Anti-acne, Anti-inflammatory\u003cbr\u003e\u003cstrong\u003eGlow Deep Serum : Rice + Alpha-Arbutin\u003c\/strong\u003e\u003cbr\u003eSolution : Rice Bran Water 68% + Alpha-Arbutin 2%.\u003cbr\u003eKey ingredients : Glycerin, Niacinamide, Soybean Seed Extract, Barley Extract, Rice Extract, Sesame Extract\u003cbr\u003eTexture : Watery and light texture\u003cbr\u003eBenefits : Anti-pigmentation, Brightening\u003cbr\u003e\u003cstrong\u003eRevive Serum : Ginseng + Snail Mucin\u003c\/strong\u003e\u003cbr\u003eSolution : Ginseng Root Water 63% + Snail Mucin 3%.\u003cbr\u003eKey ingredients : Ginseng Root Extract, Adenosine, Matsutake Extract\u003cbr\u003eTexture : Light texture, similar to mucin\u003cbr\u003eBenefits : Anti-wrinkle, Anti-pigmentation\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47881292611860,"sku":"BEAUTYJOSEON-008000","price":20.85,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/products\/Hanbang-Serum-Discovery-Kit.jpg?v=1768922270"},{"product_id":"revive-eye-serum-ginseng-retinal","title":"Revive Eye Serum Ginseng + Retinal","description":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/beautyofjoseon-logo-descripcion.png?v=1710236166\"\u003e\u003cbr\u003e\u003ch2\u003e Revive Eye Serum Ginseng + Retinal\u003c\/h2\u003e\n\u003cbr\u003e\u003cbr\u003e\u003ch6\u003e WHAT DOES IT CONSIST OF?\u003c\/h6\u003e \u003cbr\u003eThe loss of proteins, which provide elasticity to the dermal layer of our skin, causes a decrease in collagen and hyaluronic acid, which results in the appearance of wrinkles. We have developed an eye contour serum designed to reduce these wrinkles, which combines ginseng extract and retinal.\u003cbr\u003e From the beginning, ginseng was our chosen base ingredient for this serum, since it is supported by multiple studies for its effectiveness in reducing wrinkles, thanks to its abundant saponin content. Ginseng is a renowned plant ingredient with exceptional benefits. \u003cbr\u003eWe wanted to integrate vitamin A with ginseng, specifically its two cosmetic forms, retinol and retinal. Our main challenge was to balance the stability of the ingredients and minimize skin irritation. Therefore, we incorporated 2% (active ingredient 0.02%) liposome-stabilized retinal into our formula, allowing customers to experience the effects of retinal firsthand.\u003cbr\u003e\u003ch6\u003e UNIQUE SYNERGY OF INGREDIENTS\u003c\/h6\u003e\n\u003cbr\u003e \u003cstrong\u003eGinseng root extract 10%.\u003c\/strong\u003e\u003cbr\u003e In the Donguibogam, a Korean herbal medicine book, ginseng was used as an important oriental medicine and was recorded as \"Shincho\", meaning herb of the gods. Hwang Jini, known as the most beautiful woman of the Joseon Dynasty, used a ginseng decoction as bath water.\u003cbr\u003e The rich saponin in ginseng helps quickly supply moisture to the skin and keeps it inside the skin for a long time to help create healthy skin. \u003cbr\u003e\u003cstrong\u003eLiposomal Retinal 2%.\u003c\/strong\u003e\u003cbr\u003e Retinal is a derivative of vitamin A and has long been used throughout the history of skin care to improve wrinkles.\u003cbr\u003e When vitamin A is consumed through food, it undergoes metabolic processes that transform it in the order retinol -\u0026gt; retinal -\u0026gt; retinoic acid. Retinal, which is converted directly to retinoic acid, acts more quickly and effectively on the skin than retinol, which must go through the process of being converted to retinal.\u003cbr\u003e We used a \"retinal liposome\" that was stabilized by breaking retinal into smaller elements and enclosing it in liposomes, then adding ingredients such as lipids and natural oils. Additionally, we blend ingredients like glycerin, niacinamide, and cholesterol to create a more effective product.","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53600406077820,"sku":"BEAUTYJOSEON-006200-30ml","price":13.78,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/Diseno_sin_titulo_44.png?v=1782483904"},{"product_id":"red-bean-refreshing-pore-mask","title":"BEAUTY OF JOSEON | Red Bean Refreshing Pore Mask - 140 gr","description":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/beautyofjoseon-logo-descripcion.png?v=1710236166\"\u003e\u003cbr\u003e\u003ch2\u003e Red Bean Refreshing Pore Mask\u003c\/h2\u003e\n\u003cbr\u003e\u003cbr\u003e\u003ch6\u003e WHAT DOES IT CONSIST OF?\u003c\/h6\u003e \u003cbr\u003ePores are the pathways that sebum uses to reach the surface of the skin. When dead cells and excess sebum clog these pathways, pores tend to dilate. Proper pore care consists of removing accumulated dead cells and sebum and then refreshing the skin.\u003cbr\u003e For this initial phase of skin care - pore care and exfoliation - we have used ingredients from the Earth, the cradle of our origin. Historically prized red beans and kaolin have been chosen as key components. Kaolin effectively absorbs sebum, while red bean extract and powder contribute to exfoliation and refinement of skin texture.\u003cbr\u003e \u003cem\u003eMoisturizing Clay Texture:\u003c\/em\u003e The soft, hydrating clay formula helps absorb sebum and remove residue without causing dryness or tightness. At the same time, it provides a refreshing sensation of freshness. \u003cbr\u003e\u003cstrong\u003eHaenam red bean extract 30%.\u003c\/strong\u003e\u003cbr\u003e Red bean has been an important herbal ingredient throughout Korean history, as well as a prized skin care ingredient. Joseon women, who emphasized skin care to achieve clear and clean skin, used mung beans and red beans ground together to wash their faces. The rich saponin in kidney beans helps absorb sebum and acts as a natural exfoliant.","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47882129637652,"sku":"BEAUTYJOSEON-006010","price":15.15,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/products\/Red-Bean-Refreshing-Pore-Mask.jpg?v=1769785066"},{"product_id":"radiance-cleansing-balm","title":"BEAUTY OF JOSEON | Radiance Cleansing Balm - 100 gr","description":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/beautyofjoseon-logo-descripcion.png?v=1710236166\"\u003e\u003cbr\u003e\u003ch2\u003e Radiance Cleansing Balm\u003c\/h2\u003e\n\u003cbr\u003e\u003cbr\u003e\u003ch6\u003e WHAT DOES IT CONSIST OF?\u003c\/h6\u003e\n\u003cbr\u003e It is a balm-type cleansing oil that gently melts eye, lip, foundation and sebum makeup. It contains rice bran and various cereal extracts, so the skin does not dry out and remains hydrated.\u003cul\u003e\n\u003cli\u003e\n\n \u003cstrong\u003eSolid Balm Texture:\u003c\/strong\u003e A very gentle cleansing balm that gently melts makeup, excess sebum and impurities from the skin.\u003c\/li\u003e\n\u003cli\u003e\n\n \u003cstrong\u003eOil-based makeup remover:\u003c\/strong\u003e Gently dissolves mascara and eye pencil, so there is no need to use another makeup remover. In addition, it is comfortable to use because it does not blur or irritate the eyes.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e \u003cstrong\u003eRice extracts and grain complex\u003c\/strong\u003e \u003cbr\u003eRice has played a very important role as a staple food and skin care ingredient in Korean history. In the Joseon Dynasty, rice bran water was used as today's tonic, and it was called Beauty Water, used to have beautiful skin. Rice bran is rich in amino acids and minerals, and helps moisturize dry skin.","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":48424102494484,"sku":"BEAUTYJOSEON-001020","price":15.15,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/Radiance-Cleansing-Balm.jpg?v=1769785214"},{"product_id":"green-plum-refreshing-toner-aha-bha","title":"BEAUTY OF JOSEON | Green Plum Refreshing Toner AHA + BHA - 150 ml","description":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/beautyofjoseon-logo-descripcion.png?v=1710236166\"\u003e\u003cbr\u003e\u003ch2\u003e Green Plum Refreshing Toner AHA + BHA\u003c\/h2\u003e\n\u003cbr\u003e\u003cbr\u003e\u003ch6\u003e WHAT DOES IT CONSIST OF?\u003c\/h6\u003e\n\u003cbr\u003e Our skin's natural rhythm involves a 28-day cycle of cell regeneration and exfoliation. If this process is hindered by dead cells clogging pores, inflammation and a dull skin tone can occur.\u003cbr\u003e With this in mind, we have formulated a gentle, light toner that helps remove any dead skin cells and sebum that may remain after cleansing. \u003cbr\u003eAt the heart of our toner is the power of plum, an ancient plant-based remedy, now harnessed for its cosmetic benefits in caring for skin texture and removing dead cells. Working in harmony with powerful skin-soothing mung bean extract and AHA and BHA chemical exfoliants, this toner is ready to revitalize your skin's natural glow.\u003cbr\u003e \u003cstrong\u003eDaily Exfoliating Toner\u003c\/strong\u003e\u003cbr\u003e Green Plum Toner is ideal to use morning and evening during the first step of skincare to remove residue and smooth skin texture. After sufficiently moistening a cotton pad with toner, gently wipe the skin from the inside out. It not only cleans the residue but also improves the condition of the skin to facilitate better absorption of subsequent skin care products.","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":48424104558868,"sku":"BEAUTYJOSEON-002010","price":14.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/Green-Plum-Refreshing-Toner-AHA-BHA.jpg?v=1769781607"},{"product_id":"ginseng-cleansing-oil","title":"BEAUTY OF JOSEON | Ginseng Cleansing Oil - 210 ml","description":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/beautyofjoseon-logo-descripcion.png?v=1710236166\"\u003e\u003cbr\u003e\u003ch2\u003e Ginseng Cleansing Oil\u003c\/h2\u003e\n\u003cbr\u003e\u003cbr\u003e\u003ch6\u003e WHAT IS IT ABOUT?\u003c\/h6\u003e\n\u003cbr\u003e At Beauty of Joseon, we value cleansing as the most important step in skin care. If neglected, skin impurities and sebum can build up in the pores and cause inflammation. Our cleansing oil gently emulsifies and removes these impurities, ensuring a clean, fresh complexion.\u003cbr\u003e Over time, our team has tested numerous products to find the perfect carrier oil for our cleaning solution. We have selected Glycine Soja Oil as a base for its light but powerful cleansing properties, which effectively remove dirt, sebum and makeup residue. Enriched with ginseng seed oil, our cleansing oil releases a subtle, calming aroma that transforms your skincare routine into a calm ritual.\u003cbr\u003e \u003cstrong\u003eDeep cleaning\u003c\/strong\u003e \u003cbr\u003eSoybean oil is used as a base ingredient to gently dissolve dirt, residue, and makeup residue that builds up on the skin.\u003cbr\u003e \u003cstrong\u003eMicellar cleaning technology\u003c\/strong\u003e\u003cbr\u003e Micellar is a particle composed of water and oil. When it comes into contact with the skin, the oil molecules attract and absorb makeup residue and traces like a magnet, while deeply hydrating the skin.","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":48424109113620,"sku":"BEAUTYJOSEON-001010","price":15.15,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/Ginseng-Cleansing-Oil.jpg?v=1769788094"},{"product_id":"formato-de-viaje-ginseng-essence-water","title":"Ginseng Essence Water ","description":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/beautyofjoseon-logo-descripcion.png?v=1710236166\"\u003e\u003cbr\u003e \u003ch2\u003eGinseng Essence Water\u003c\/h2\u003e\n\u003cbr\u003e\u003cbr\u003e\u003ch6\u003e WHAT IS IT ABOUT?\u003c\/h6\u003e\n\u003cbr\u003e Ginseng has been a highly prized herb in Korean history, famous for its benefits for health in general and for the skin in particular. Our Ginseng Essence Water, made with 80% ginseng water, harnesses the natural power of ginseng, deeply nourishing and hydrating the skin. This essence not only provides the skin with abundant moisture and nutrients, but also guarantees long-lasting hydration.\u003cbr\u003e\u003ch6\u003e EVEN SKIN TONE\u003c\/h6\u003e\n\u003cbr\u003e This essence soothes the surface of the skin where dead cells are produced and helps make the skin tone even by improving the texture of the skin to make it smooth and glowing.\u003cbr\u003e\u003ch6\u003e NUTRIENT CONTRIBUTION\u003c\/h6\u003e\n\u003cbr\u003e It is a type of essence that contains niacinamide, which helps balance the skin's hydration level and protect it from external stimuli while forming a strong hydration barrier on the skin.\u003cbr\u003e\u003ch6\u003e INTENSIVE HYDRATION CONTRIBUTION\u003c\/h6\u003e \u003cbr\u003eIt contains 80% ginseng water, which helps maintain deep hydration of the skin for a long time and keeps it healthy.","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":48944702882068,"sku":"BEAUTYJOSEON-002007-40ml","price":6.18,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/Ginseng-Essence-Water-40ml_b9f9210b-c92a-4588-92a5-47bfdf87dda0.jpg?v=1769795110"},{"product_id":"relief-sun-rice-probiotics-spf50-mini-10-ml","title":"BEAUTY OF JOSEON | Relief Sun Rice + Probiotics SPF50 Mini - 10 ml","description":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/beautyofjoseon-logo-descripcion.png?v=1710236166\"\u003e\u003cbr\u003e\u003ch2\u003e Relief Sun Rice + Probiotics SPF50+\u003c\/h2\u003e\n\u003cbr\u003e\u003cbr\u003e\u003ch6\u003e WHAT DOES IT CONSIST OF?\u003c\/h6\u003e\n\u003cbr\u003e Relief Sun is a light, creamy organic sunscreen that is comfortable on the skin. Even if you apply a large amount multiple times, it is not sticky and provides a dewy finish like a light moisturizer. With 30% rice extract and fermented cereal extracts, it provides hydration and nutrition to the skin.\u003cbr\u003e\u003ch6\u003e LIGHT CREAM TEXTURE\u003c\/h6\u003e\n\u003cbr\u003e It is similar to that of a light moisturizer, and is not sticky or slippery even if applied several times. After absorption, it provides a natural shine without a white cast. Even if a large amount is applied before makeup, it does not clump or cake.\u003cbr\u003e\u003ch6\u003e RICE EXTRACT 30% + FERMENTED CEREAL EXTRACTS:\u003c\/h6\u003e\n\u003cbr\u003e Fermented rice and grain extracts are rich in vitamins B, C and E, amino acids and minerals that help hydrate dry skin and soothe it comfortably.\u003cbr\u003e\u003ch6\u003e SPF AND PA PROTECTION\u003c\/h6\u003e \u003cbr\u003eSPF and PA tests have been carried out in laboratories in Korea and Spain, and the results are as follows.\u003cul\u003e\n\u003cli\u003e\n\n\u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e Korean laboratory: 52.5±5.8\u003cbr\u003e Spanish laboratory: 63.1±0.6\u003c\/li\u003e\n\u003cli\u003e\n\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e Korean laboratory: UVA PF 16.1±2.4 P++++\u003cbr\u003e Spain: UVA PF 19 P++++\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53601568293244,"sku":"BEAUTYJOSEON-005007-10ml","price":6.32,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/Relief-Sun-Rice-Probiotics-SPF-50.jpg?v=1769232577"},{"product_id":"beauty-of-joseon-dynasty-cream","title":"BEAUTY OF JOSEON | Dynasty Cream","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/beautyofjoseon-logo-descripcion.png?v=1710236166\"\/\u003e\u003cbr\/\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eDinastía Cream\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cbr\/\u003e\u003cbr\/\u003e\u003c\/p\u003e\n\u003ch6\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eWHAT DOES IT CONSIST OF?\u003c\/span\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003cp\u003e\u003cbr\/\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e24-hour hydration.\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\/\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e Enriched with 2% niacinamide and 2% squalane that balance the skin's lipid and water ratio, as well as protect it against external aggressors. \u003c\/span\u003e\u003c\/span\u003e\u003cbr\/\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eSubtle satin finish.\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\/\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e This cream provides a satin and luminous finish, creating an instant healthy glow effect. You will achieve the radiance of healthy, natural skin. \u003c\/span\u003e\u003c\/span\u003e\u003cbr\/\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eCrystal skin with eternal hydration.\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\/\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e Formulated with a harmonious blend of active ingredients that provide deep hydration, radiant shine, and fortified protection. Say goodbye to dryness and enjoy long-lasting hydration with a crystal-clear skin finish. \u003c\/span\u003e\u003c\/span\u003e\u003cbr\/\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e29% Rice bran water\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\/\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e Rice is a treasure trove of vitamins B, C, and E, amino acids, and minerals. This powerful ingredient deeply hydrates, leaving your skin renewed and radiant. \u003c\/span\u003e\u003c\/span\u003e\u003cbr\/\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e5% ginseng root water and 2% niacinamide\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\/\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e The rich saponin contained in Ginseng helps the skin to be healthier and more energized. Niacinamide is a water-soluble vitamin B. It helps prevent excessively dry or oily skin by regulating sebum secretion. \u003c\/span\u003e\u003c\/span\u003e\u003cbr\/\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eIts light gel-like texture\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e with a tightening effect, it transforms into an ultra-hydrating finish. \u003c\/span\u003e\u003c\/span\u003e\u003cbr\/\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eThe light and creamy texture of Dynasty Cream melts perfectly, providing an infusion of moisture and nourishment from deep within. Experience a subtle and radiant finish, creating a natural glow even under foundation.\u003c\/span\u003e\u003c\/span\u003e\u003cbr\/\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"50ml","offer_id":49277486006548,"sku":"BEAUTYJOSEON-005010-50ML","price":18.0,"currency_code":"EUR","in_stock":false},{"title":"100ml","offer_id":49277486039316,"sku":"BEAUTYJOSEON-005015-100ML","price":24.65,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/beauty-of-joseon-dynasty-cream-50ml.jpg?v=1769773594"},{"product_id":"light-on-serum-centella-vita-c-1","title":"Light On Serum: Centella + Vita C","description":"\u003cp\u003e \u003cspan data-sheets-root=\"1\"\u003e\u003cstrong\u003eLight and non-greasy formula.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan data-sheets-root=\"1\"\u003eExperience the light, oil-free texture of our Light On Serum as it absorbs quickly, brightening and soothing the skin. It contains Centella Asiatica and a stable vitamin C derivative that deeply hydrates, reduces irritation and enhances the skin's natural glow.\u003cbr\u003e\u003c\/span\u003e \u003c\/p\u003e\n\n\u003cdiv style=\"display: flex; justify-content: space-between;\"\u003e\n\n\u003cdiv style=\"flex: 1; padding: 5px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/3_cf877282-da12-4c01-a000-a9afa33acaa2_480x480.jpg?v=1718880496\" alt=\"\" style=\"width: 100%;\"\u003e\u003c\/div\u003e\n\n\u003cdiv style=\"flex: 1; padding: 5px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/Untitled_design_28_480x480.jpg?v=1718880496\" style=\"width: 100%;\"\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49059254010132,"sku":"BEAUTYJOSEON-004050-30ML","price":13.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/f5a2cd_784b06ef63df4fc68c0c84ec181e05bb_mv2.webp?v=1769784377"},{"product_id":"apricot-blossom-peeling-gel","title":"BEAUTY OF JOSEON | Apricot Blossom Peeling Gel - 100 ml","description":"\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/beautyofjoseon-logo-descripcion.png?v=1710236166\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003ch2\u003e Apricot Blossom Peeling Gel\u003c\/h2\u003e\n\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n \u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eAre you afraid of physical exfoliants that leave your skin feeling tight and red? Don't worry, that's over! The Apricot Blossom Peeling Gel, in gommage format, has a soft texture that you will love. A gentle way to deeply cleanse both your face and body.\u003cbr\u003e\u003cbr\u003e This gel is formulated with 8% plant cellulose, which removes dead cells and impurities for a deep exfoliation. When this cellulose is massaged into the skin, the sensation is super gentle, so this scrub is suitable even for sensitive skin.\u003cbr\u003e\u003cbr\u003e Sometimes, after exfoliating, we notice dry skin, but with this gel from Beauty of Joseon, the opposite will happen. Its Japanese apricot flower water moisturizes and strengthens the skin barrier for soft, hydrated and simply radiant skin!\u003c\/span\u003e\u003c\/p\u003e\n\n\u003c!----\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49277471523092,"sku":"BEAUTYJOSEON-003000","price":10.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/1_9c9ff559-5eeb-463b-81eb-ba67424560b8.webp?v=1769784962"},{"product_id":"red-bean-water-gel","title":"BEAUTY OF JOSEON | Red Bean Water Gel - 100 ml","description":"\u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/beautyofjoseon-logo-descripcion.png?v=1710236166\"\u003e\u003cbr\u003e\u003c\/p\u003e \u003ch2\u003eRed Bean Water Gel \u003c\/h2\u003e \u003cp\u003e \u003c\/p\u003e \u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e \u003cp\u003e\u003cstrong\u003eRed Bean Water Gel\u003c\/strong\u003e is a lightweight textured moisturizing gel, specially formulated for oily and combination skin. Its combination of \u003cstrong\u003ered bean extract\u003c\/strong\u003e, \u003cstrong\u003erepairing peptides\u003c\/strong\u003e, and \u003cstrong\u003ehyaluronic acid\u003c\/strong\u003e provides deep hydration without a sticky feeling, helping to balance sebum production and soothe irritated skin.\u003c\/p\u003e \u003cp\u003eThe extract of \u003cstrong\u003ePhaseolus Angularis (red bean)\u003c\/strong\u003e, rich in saponins and antioxidants, promotes the removal of excess oil and encourages smoother, more even skin. Its formula is designed to absorb quickly, offering an immediate fresh sensation, ideal for warm or humid climates.\u003c\/p\u003e \u003cp\u003eAdditionally, it contains \u003cstrong\u003epanthenol and peptides\u003c\/strong\u003e, which strengthen the skin barrier and provide elasticity, contributing to firmer and healthier skin.\u003c\/p\u003e \u003c!----\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49277496885524,"sku":"BEAUTYJOSEON-005020","price":14.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/1_789b57f2-c9c0-4dae-9d92-a3aabcf08177.webp?v=1769782817"},{"product_id":"relief-sun-aqua-fresh-rice-b5-spf50-pa","title":"BEAUTY OF JOSEON | Relief Sun Aqua-Fresh : Rice + B5 SPF50+ - 50 ml","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/beautyofjoseon-logo-descripcion.png?v=1710236166\"\u003e\u003cbr\u003e\u003c\/p\u003e \u003ch4\u003eRelief Sun Aqua-Fresh: Rice + B5 (SPF50+ PA++++)\u003c\/h4\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003eWhy is this product unique?\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003e \u003cbr\u003eRelief Sun Aqua-Fresh is designed for those who love our top seller Relief Sun Rice SPF 50 but found its texture too rich. This new formula with rice seed water and panthenol provides refreshing hydration.\u003cbr\u003e\u003cbr\u003eDesigned for those who prefer a transparent and non-greasy finish, Relief Sun Aqua-Fresh offers the same benefits as the original Relief Sun (without white cast or stickiness) plus improved hydration and a fresh, fast-absorbing finish.\u003cbr\u003e\u003cbr\u003eHydrating and soothing defense against UV rays. Enriched with nourishing rice seed water and soothing panthenol, this sunscreen not only protects but also revitalizes skin stressed by UV exposure and heat.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e\u003cspan\u003e This sunscreen offers a moisturizing consistency similar to a fast-absorbing lotion, applying smoothly and leaving the skin fresh and comfortable, without white tones or blue hues, even when applying multiple layers. Like our original Relief Sun, Aqua-Fresh has a watery texture that blends perfectly with the skin.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003eSPF and PA Protection\u003c\/strong\u003e\u003cspan\u003e \u003cbr\u003eSPF and PA tests were conducted in Korean laboratories with the following results:\u003cbr\u003e\u003cbr\u003e[SPF] Korean laboratory: 57.9 ± 6.8 \u003cbr\u003e[PA] Korean laboratory: UVA PF 19.3 ± 2.8 P++++\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003e152%\u003c\/strong\u003e\u003cspan\u003e Increase in overall skin temperature reduction after application\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003e* 51%\u003c\/strong\u003e\u003cspan\u003e Improvement in immediate cooling of heat-induced skin irritation\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003e* 55%\u003c\/strong\u003e\u003cspan\u003e Improvement in skin barrier protection against external stimuli\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003e* 38.9%\u003c\/strong\u003e\u003cspan\u003e Reduction in sebum production after 2 weeks.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003e* 12.8%\u003c\/strong\u003e\u003cspan\u003e Decrease in global acne grading system score after 2 weeks\u003cbr\u003e\u003cbr\u003e*Clinical study conducted by the Korean Institute of Dermatological Sciences (KIDS) with 21 subjects aged 21 to 43, from June 14, 2024, to July 26, 2024\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53601565933948,"sku":"BEAUTYJOSEON-005510","price":13.78,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/ChatGPTImage28may2026_10_41_12.png?v=1779957730"},{"product_id":"ground-rice-and-honey-glow-mask","title":"BEAUTY OF JOSEON | Ground Rice and Honey Glow Mask - 150 ml","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/beautyofjoseon-logo-descripcion.png?v=1710236166\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003ch2\u003e Ground Rice and Honey Glow Mask\u003c\/h2\u003e\n\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e \u003cspan data-sheets-root=\"1\"\u003eComprehensive Skin Care:\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e+ALL-IN-ONE MASK\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003e This multi-function mask provides illuminating, antioxidant and moisturizing benefits, which improve the elasticity and firmness of the skin, in addition to exfoliating, smoothing the texture and soothing, thanks to its refreshing effect.\u003cbr\u003e\u003cbr\u003e The synergy of Makgeolli Rice Wine Extract, Rice Husk Powder, Honey, Clays, ensures complete skin care in one step.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003e+GENTLE CARE FOR PORES AND IMPERFECTIONS:\u003c\/strong\u003e\u003c\/span\u003e \u003cbr\u003e\u003cbr\u003eKaolin clay effectively absorbs sebum and cleanses pores, while honey moisturizes and soothes inflammation. This ensures that the skin is purified and hydrated, without tightness.\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003eNATURAL EXFOLIATION AND HYDRATION\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003e Natural Rice Husk Powder gently exfoliates dead skin cells and impurities, while Honey provides deep hydration and helps reduce skin imperfections, making it ideal for all skin types.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49496796889364,"sku":"BEAUTYJOSEON-006020","price":15.15,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/GroundRiceMaskThumb_0000_LayerComp1.webp?v=1769796025"},{"product_id":"jelloskin-massage-cream-for-face-and-body","title":"BEAUTY OF JOSEON | JELLOSKIN Massage Cream For Face and Body - 200 ml","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/beautyofjoseon-logo-descripcion.png?v=1710236166\"\u003e\u003cbr\u003e\u003c\/p\u003e \u003ch2\u003eJELLOSKIN Massage Cream For Face and Body\u003c\/h2\u003e \u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e \u003cp\u003e \u003c\/p\u003e \u003ch4\u003e\u003cstrong\u003eFirms, Nourishes, and Deeply Hydrates\u003c\/strong\u003e\u003c\/h4\u003e \u003cp\u003e\u003cstrong\u003eJELLOSKIN Massage Cream\u003c\/strong\u003e is a highly effective massage cream designed for face and body, formulated with scientifically backed ingredients that promote hydration, elasticity, and skin firmness. Its formula combines \u003cstrong\u003ehydrolyzed collagen, squalane, and hyaluronic acid\u003c\/strong\u003e, which work synergistically to improve skin texture, prevent moisture loss, and provide a visible firming effect.\u003c\/p\u003e \u003cp\u003eThanks to its rich and smooth texture, this cream allows for optimal massage without leaving a greasy feeling. It is ideal for improving elasticity, relieving dry skin, and providing a comprehensive wellness and care experience.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49496879923476,"sku":"BEAUTYJOSEON-005030","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/15.webp?v=1769786192"},{"product_id":"glow-replenishing-rice-milk","title":"BEAUTY OF JOSEON | Glow Replenishing Rice Milk - 150 ml","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/beautyofjoseon-logo-descripcion.png?v=1710236166\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003ch2\u003e Glow Replenishing Rice Milk\u003c\/h2\u003e\n\n\u003cp\u003e \u003cspan data-sheets-root=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eDeep hydration from within and antioxidant protection\u003c\/strong\u003e \u003cspan\u003e\u003cbr\u003eFormulated with rice extract and amino acids, this tonic enhances the antioxidant and moisturizing effects, providing deep dermal hydration, which prevents internal dryness of the skin, keeping it comfortable and flexible throughout the day.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e \u003cstrong\u003eDual-phase refreshing formula\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e \u003cbr\u003eWith a unique bi-phase formula, it has a moisturizing phase packed with rice extract and a specific powder phase to control sebum. This combination provides a fresh, non-greasy finish. The powder controls sebum, helping to absorb it and care for pores, making it beneficial for red or acne-prone skin.\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003eVersatile daily toner for all seasons\u003c\/strong\u003e \u003cspan\u003e\u003cbr\u003eSuitable for use in all four seasons, this daily toner combines the deep moisturizing properties reminiscent of Ginseng Essence Water with the refreshing sensation of Green Plum Refreshing Toner. Perfect for all skin types and to meet the needs of the skin in the different seasons of the year.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49496909480212,"sku":"BEAUTYJOSEON-002020","price":14.2,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/RiceMilkThumb_0003_LayerComp4.webp?v=1769781453"},{"product_id":"low-ph-rice-face-and-body-cleansing-bar","title":"BEAUTY OF JOSEON | Low pH Rice Face and Body Cleansing Bar - 100 ml","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/beautyofjoseon-logo-descripcion.png?v=1710236166\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003ch2\u003e Low pH Rice Face and Body Cleansing Bar\u003c\/h2\u003e\n\n\u003cp\u003e \u003cspan data-sheets-root=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eHypoallergenic, slightly acidic formula\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e \u003cbr\u003eHealthy skin is slightly acidic due to the acidic components secreted by sweat and sebaceous glands. When these acidic components decrease, the skin's defenses weaken, making it easier for the skin to become sensitive. Rice Cleansing Bar is a mildly acidic cleanser that helps cleanse the face without damaging the natural skin barrier.\u003cbr\u003e\u003cbr\u003e \u003cstrong\u003eHypoallergenic surfactant\u003c\/strong\u003e \u003cspan\u003e\u003cbr\u003eThis product uses a very mild surfactant called \"baby foam\", which is primarily used in cleaning products for babies and toddlers.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e \u003cstrong\u003eHydration\u003c\/strong\u003e \u003cspan\u003e\u003cbr\u003eAs it contains olive oil and rice bran extract, which are good for moisturizing, it does not pull on the skin even after cleansing.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e \u003cstrong\u003eFor everyone\u003c\/strong\u003e \u003cspan\u003e\u003cbr\u003eIt can be used on the face and body by the whole family, regardless of age.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49496944541972,"sku":"BEAUTYJOSEON-001030","price":11.35,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/4_9dabeaeb-9f71-478d-8f87-4e8b868a85e6.webp?v=1769783844"},{"product_id":"tamano-viaje-revive-eye-serum-ginseng-retinal-10ml","title":"Travel Size - Revive Eye Serum Ginseng + Retinal 10ml","description":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/beautyofjoseon-logo-descripcion.png?v=1710236166\"\u003e\u003cbr\u003e\u003ch2\u003e Revive Eye Serum Ginseng + Retinal\u003c\/h2\u003e\n\u003cbr\u003e\u003cbr\u003e\u003ch6\u003e WHAT DOES IT CONSIST OF?\u003c\/h6\u003e \u003cbr\u003eThe loss of proteins, which provide elasticity to the dermal layer of our skin, causes a decrease in collagen and hyaluronic acid, which results in the appearance of wrinkles. We have developed an eye contour serum designed to reduce these wrinkles, which combines ginseng extract and retinal.\u003cbr\u003e From the beginning, ginseng was our chosen base ingredient for this serum, since it is supported by multiple studies for its effectiveness in reducing wrinkles, thanks to its abundant saponin content. Ginseng is a renowned plant ingredient with exceptional benefits. \u003cbr\u003eWe wanted to integrate vitamin A with ginseng, specifically its two cosmetic forms, retinol and retinal. Our main challenge was to balance the stability of the ingredients and minimize skin irritation. Therefore, we incorporated 2% (active ingredient 0.02%) liposome-stabilized retinal into our formula, allowing customers to experience the effects of retinal firsthand.\u003cbr\u003e\u003ch6\u003e UNIQUE SYNERGY OF INGREDIENTS\u003c\/h6\u003e\n\u003cbr\u003e \u003cstrong\u003eGinseng root extract 10%.\u003c\/strong\u003e\u003cbr\u003e In the Donguibogam, a Korean herbal medicine book, ginseng was used as an important oriental medicine and was recorded as \"Shincho\", meaning herb of the gods. Hwang Jini, known as the most beautiful woman of the Joseon Dynasty, used a ginseng decoction as bath water.\u003cbr\u003e The rich saponin in ginseng helps quickly supply moisture to the skin and keeps it inside the skin for a long time to help create healthy skin. \u003cbr\u003e\u003cstrong\u003eLiposomal Retinal 2%.\u003c\/strong\u003e\u003cbr\u003e Retinal is a derivative of vitamin A and has long been used throughout the history of skin care to improve wrinkles.\u003cbr\u003e When vitamin A is consumed through food, it undergoes metabolic processes that transform it in the order retinol -\u0026gt; retinal -\u0026gt; retinoic acid. Retinal, which is converted directly to retinoic acid, acts more quickly and effectively on the skin than retinol, which must go through the process of being converted to retinal.\u003cbr\u003e We used a \"retinal liposome\" that was stabilized by breaking retinal into smaller elements and enclosing it in liposomes, then adding ingredients such as lipids and natural oils. Additionally, we blend ingredients like glycerin, niacinamide, and cholesterol to create a more effective product.","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53599902466428,"sku":"BEAUTYJOSEON-006207-10ml","price":6.32,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/revive_eye_serum_-_10ml.webp?v=1769776172"},{"product_id":"tamano-viaje-light-on-serum-centella-vita-c-10ml","title":"Travel size - Light On Serum: Centella + Vita C 10ml","description":"\u003cp\u003e \u003cspan data-sheets-root=\"1\"\u003e\u003cstrong\u003eLight and non-greasy formula.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e \u003cspan data-sheets-root=\"1\"\u003eExperience the light, oil-free texture of our Light On Serum as it absorbs quickly, brightening and soothing the skin. It contains Centella Asiatica and a stable vitamin C derivative that deeply hydrates, reduces irritation and enhances the skin's natural glow.\u003cbr\u003e\u003c\/span\u003e \u003c\/p\u003e\n\n\u003cdiv style=\"display: flex; justify-content: space-between;\"\u003e\n\n\u003cdiv style=\"flex: 1; padding: 5px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/3_cf877282-da12-4c01-a000-a9afa33acaa2_480x480.jpg?v=1718880496\" alt=\"\" style=\"width: 100%;\"\u003e\u003c\/div\u003e\n\n\u003cdiv style=\"flex: 1; padding: 5px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/Untitled_design_28_480x480.jpg?v=1718880496\" style=\"width: 100%;\"\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53599810781564,"sku":"BEAUTYJOSEON-004057-10ML","price":6.32,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/beauty-of-joseon-light-on-serum-centella-vita-c.webp?v=1769775756"},{"product_id":"centella-asiatica-calming-mask-1-unidad-copia","title":"Centella Asiatica Calming Mask - 10 units","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/beautyofjoseon-logo-descripcion.png?v=1710236166\"\/\u003e\u003cbr\/\u003e\u003c\/p\u003e\n\u003ch2\u003eCentella Asiatica Calming Mask - 10 pcs.\u003c\/h2\u003e\n\u003cp\u003e\u003cbr\/\u003e\u003cbr\/\u003e\u003c\/p\u003e\n\u003ch6\u003eWHAT DOES IT CONSIST OF?\u003c\/h6\u003e\n\u003cp\u003e\u003cbr\/\u003eEnriched with 15% Centella Asiatica, this mask is designed to soothe and calm the skin. The combination of green tea extract, mugwort extract, and 3 types of hyaluronic acid deeply hydrates and refreshes the skin from within.\u003cbr\/\u003e\u003cstrong\u003eThin sheet of Tencel\u003c\/strong\u003e\u003cbr\/\u003eThe fine Tencel sheet adheres perfectly to the skin, regardless of the shape of the face.\u003cbr\/\u003eAdditionally, it is very breathable and does not clog pores even when the mask is covering the face.\u003cbr\/\u003e\u003cstrong\u003eDeep Hydration\u003c\/strong\u003e\u003cbr\/\u003eIt contains 3 types of hyaluronic acid, with low-medium-high molecular weight, that hydrate the skin from within.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":53610707943804,"sku":"BEAUTYJOSEON-006010-10UD","price":17.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/products\/Centella-Asiatica-Calming-Mask.jpg?v=1769794250"},{"product_id":"beauty-of-joseon-sun-trio-kit","title":"Beauty of Joseon Sun Trio Kit","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/beautyofjoseon-logo-descripcion.png?v=1710236166\"\u003e\u003cbr\u003e\u003c\/p\u003e \u003ch2\u003eBeauty of Joseon - Sun Trio Kit\u003c\/h2\u003e \u003cp data-start=\"514\" data-end=\"857\"\u003eThe \u003cstrong data-start=\"517\" data-end=\"562\"\u003eBeauty of Joseon Perfect Sun Trio\u003c\/strong\u003e \u003cstrong\u003ekit\u003c\/strong\u003e is a set formulated under the hanbang philosophy (traditional Korean medicine), combining high sun protection with ancestral ingredients scientifically selected: rice, ginseng, and artemisia, suitable for all skin types and needs\u003c\/p\u003e \u003cul data-start=\"859\" data-end=\"1433\"\u003e \u003cli data-start=\"859\" data-end=\"1052\"\u003e \u003cp data-start=\"861\" data-end=\"1052\"\u003e\u003cstrong data-start=\"861\" data-end=\"883\"\u003eRelief Sun: Rice + Probiotics SPF50+ PA++++ (cream)\u003c\/strong\u003e: with 30% rice extract and fermented probiotics, it offers deep hydration without leaving a greasy film or white cast \u003c\/p\u003e \u003c\/li\u003e \u003cli data-start=\"1053\" data-end=\"1261\"\u003e \u003cp data-start=\"1055\" data-end=\"1261\"\u003e\u003cstrong data-start=\"1055\" data-end=\"1074\"\u003eMatte Sun Stick\u003c\/strong\u003e: contains artemisia (mugwort) and camellia (or green tea), controls excess sebum, provides a matte finish, ideal for touch-ups over makeup. \u003c\/p\u003e \u003c\/li\u003e \u003cli data-start=\"1262\" data-end=\"1433\"\u003e \u003cp data-start=\"1264\" data-end=\"1433\"\u003e\u003cstrong data-start=\"1264\" data-end=\"1291\"\u003eGinseng Moist Sun Serum SPF50+ PA++++\u003c\/strong\u003e: enriched with ginseng and niacinamide, delivers radiance, firmness, and hydration without a heavy feeling \u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp data-start=\"1435\" data-end=\"1612\"\u003eAll products share the highest protection SPF 50+ PA++++ — effective against UVA and UVB — combining modern science and Korean heritage \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":55687624491388,"sku":"BEAUTYJOSEON-008019","price":35.72,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/Beauty-Of-Joseon-Perfect-Hanbang-Sun-Trio-Relief-Sun-_-Matte-Sun-Stick-_-Sun-Serum-BEAUTY-OF-JOSEON-JOLIE_S-131729221.jpg?v=1769790622"},{"product_id":"beauty-of-joseon-revive-under-eye-patch-60-pcs","title":"BEAUTY OF JOSEON | Revive Under Eye Patch: Ginseng + Retinal","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/logo_beauty_of_joseon.png?v=1765468217\" alt=\"\" width=\"149\" height=\"76\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch1\u003eRevive Under Eye Patch: Ginseng + Retinal\u003c\/h1\u003e\n\u003ch3\u003e\n\n\u003cmeta charset=\"utf-8\"\u003eGinseng + Retinal Firming Patches | Anti-Aging and Instant Radiance\u003c\/h3\u003e\n\u003cp\u003eSay goodbye to tired under-eyes with \u003cstrong\u003eRevive Under Eye Patch: Ginseng + Retinal\u003c\/strong\u003e, a Korean hydrogel treatment designed to transform your gaze from the first application. Its “wing” shape hugs the eye contour for an immediate lifting effect, while its \u003cem\u003emelting hydrogel\u003c\/em\u003e technology melts into the skin, providing deep hydration, freshness, and an irresistible pearlescent glow.\u003c\/p\u003e\n\u003cp\u003eEach patch is infused with an essence rich in \u003cstrong\u003eGinseng Water\u003c\/strong\u003e, \u003cstrong\u003eRetinal\u003c\/strong\u003e, \u003cstrong\u003ePeptides\u003c\/strong\u003e, \u003cstrong\u003eCollagen\u003c\/strong\u003e, \u003cstrong\u003eBakuchiol\u003c\/strong\u003e, and \u003cstrong\u003eAdenosine\u003c\/strong\u003e, a powerful synergy that firms, reduces wrinkles, brightens the eyes, and combats puffiness and dark circles.\u003cbr\u003eAnd we don't say it: science does. In clinical studies, these patches improved eye contour wrinkles by \u003cstrong\u003e20.08% in just 2 weeks\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eWith plant-based ingredients, free from alcohol and fragrance, and suitable for sensitive skin, they are the perfect ritual for tired, stressed, or sagging eyes.\u003cbr\u003eAnd yes: you can also use them on smile lines, between the brows, and on the neck. Multipurpose, effective, and addictive.\u003c\/p\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/reviveundereye.png?v=1765465767\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":56108773147004,"sku":"BEAUTYJOSEON-006201-30ml","price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/Beauty_Of_Joseon_Revive_Under_Eye_Patch_T2.jpg?v=1769777955"},{"product_id":"beauty-of-joseon-revive-firming-moisturizer-60ml","title":"BEAUTY OF JOSEON | Revive Firming Moisturizer - 60ml","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/logo_beauty_of_joseon.png?v=1765468217\" alt=\"\" width=\"149\" height=\"76\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch1\u003e\u003cstrong\u003eBEAUTY OF JOSEON | Revive Firming Moisturizer - 60ml\u003c\/strong\u003e\u003c\/h1\u003e\n\u003ch3 data-start=\"82\" data-end=\"232\"\u003e\u003cstrong\u003eA firming cream with fermented retinol and ginseng that improves elasticity, smooths wrinkles, and strengthens the skin barrier without a heavy feel.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"807\" data-end=\"1036\"\u003e\u003cstrong data-start=\"807\" data-end=\"854\"\u003eBeauty of Joseon Revive Firming Moisturizer\u003c\/strong\u003e reinvents daily retinol use with a gentle, balanced formula designed even for those who want to start using this anti-aging active without compromising skin comfort.\u003c\/p\u003e\n\u003cp data-start=\"1038\" data-end=\"1343\"\u003eInspired by the success of the brand's iconic Revive Eye Serum, this gel cream combines the Korean tradition of \u003cstrong data-start=\"1146\" data-end=\"1157\"\u003eHanbang\u003c\/strong\u003e with advanced cosmetic innovation to help gradually and gently improve \u003cstrong data-start=\"1217\" data-end=\"1232\"\u003eelasticity\u003c\/strong\u003e, fine lines, uneven texture, and loss of firmness.\u003c\/p\u003e\n\u003cp data-start=\"1345\" data-end=\"1794\"\u003eIts formula incorporates \u003cstrong data-start=\"1366\" data-end=\"1394\"\u003e1% fermented retinol\u003c\/strong\u003e, equivalent to \u003cstrong data-start=\"1410\" data-end=\"1435\"\u003e0.01% pure retinol\u003c\/strong\u003e, designed to offer visible benefits for wrinkles, pores, and texture with a lower risk of irritation than many traditional retinols. 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30ml","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/logo_beauty_of_joseon.png?v=1765468217\" alt=\"\" width=\"221\" height=\"112\"\u003e\u003c\/p\u003e\n\u003ch1 style=\"font-size: 24px; line-height: 1.3;\"\u003eBEAUTY OF JOSEON | Pore Firming Serum Red Bean PDRN+Peptide - 30ml\u003c\/h1\u003e\n\u003ch3 style=\"font-size: 18px; line-height: 1.4;\"\u003eFirming serum with Red Bean plant-derived PDRN and peptides that refines pores, improves texture, and provides firmness, hydration, and a smooth-skin effect.\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003ePores do not open and close like doors. Their appearance can become more noticeable when there is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003econgestion, uneven texture, or loss of elasticity around the pore\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. That is why this serum does not approach pore care solely through exfoliation: it also works on \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003efirmness, hydration, and the visual quality of the skin\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe star ingredient is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eRed Bean PDRN™\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, Beauty of Joseon's exclusive plant-derived PDRN obtained from purified red bean DNA fragments. Its function focuses on promoting skin that looks renewed, even, and soft, especially in areas where \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eenlarged pores\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e are more visible. This active ingredient is complemented by a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elow molecular weight peptide\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, designed to enhance the firm and plump appearance of the skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe formula is completed with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eniacinamide, ceramide NP, beta-glucan, squalane, and centella asiatica\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, creating a pore treatment that is much gentler on the barrier function. Instead of pursuing excessively degreased skin to conceal the pore, it provides hydration and comfort while progressively improving its appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd here the numbers are especially interesting: after \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e4 weeks\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a reduction of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e25.79% in area\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e23.09% in volume\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e21.47% in number\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, and \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e15.22% in pore depth\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e was observed. The result is skin that is visually \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esmoother, firmer, plumper, and more refined\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, with a silky texture that works especially well under makeup.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/bojpdrnbean.png?v=1790176340\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center; margin: 28px auto;\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":57349328830844,"sku":"JSMS05-S","price":13.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/BEAUTYOFJOSEON_PoreFirmingSerumRedBeanPDRN_Peptide-30ml1.webp?v=1790175720"},{"product_id":"beauty-of-joseon-stay-fresh-tone-up-sunscreen-spf50-pa-50ml","title":"BEAUTY OF JOSEON | Stay Fresh Tone-Up Sunscreen SPF50+ PA++++ - 50ml","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/logo_beauty_of_joseon.png?v=1765468217\" alt=\"\" width=\"207\" height=\"105\"\u003e\u003c\/p\u003e\n\u003ch1 style=\"font-size: 24px; line-height: 1.3;\"\u003eBEAUTY OF JOSEON | Stay Fresh Tone-Up Sunscreen SPF50+ PA++++ - 50ml\u003c\/h1\u003e\n\u003ch3 style=\"font-size: 18px; line-height: 1.4;\"\u003e\n\n\u003cmeta charset=\"utf-8\"\u003eFace sunscreen with a tone-up effect available in two different shades, Green and Purple, combining SPF50+ PA++++, optical color correction, hydration, and a primer effect.\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eThere are sunscreens that simply protect. And then there is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eStay Fresh Tone-Up Sunscreen\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, which takes the final step of skincare and does much more: \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eprotects against UV rays, optically corrects skin tone, hydrates, controls excess sebum, and prepares the skin for makeup\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. All this with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSPF50+ PA++++\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and a serum-like texture designed to feel more like skincare than a conventional sunscreen.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003etone-up\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e effect uses color theory to address different visual skin tone concerns. The \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eGreen\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e version neutralizes reddish undertones so that \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eredness appears less visible\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and the face looks more even. The \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePurple\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e version especially counters yellowish and dull tones, providing an effect of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003egreater clarity and radiance\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. It is not meant to cover the skin like a foundation, but rather to optically correct its tone for a fresher and more natural finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd here is one of its major differences: it contains more than \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e80% moisturizing essence\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and achieves \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e+150% immediate hydration\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, without turning that hydration into excess shine. Studies also show a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e42.26% improvement in excess sebum control after 24 hours\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eCentella Asiatica and Ceramide NP\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e complete the formula by providing a soothing action and barrier function support, something especially interesting for sensitive, oily, or blemish-prone skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe result is practically a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e3 in 1: sunscreen + color corrector + primer\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Its texture spreads evenly, leaves no greasy feeling, is designed to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eprevent pilling\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, and creates a smooth base for makeup. In addition, the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003etone correction and coverage remain stable even after 6 hours\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, while the skin maintains a fresh and radiant appearance. Sun protection that you don't have to hide under makeup because, precisely, it is designed to make makeup look better.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eGREEN OR PURPLE? CHOOSE ACCORDING TO YOUR SKIN TONE\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eGREEN – Redness Care \u0026amp; Even Tone\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf your concern is \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eredness\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, Green is your shade. The green pigment optically neutralizes red to achieve a visually \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003emore even, clean, and balanced face\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe results of Green correction show:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e-11.46% redness\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003e-12.92% yellowish tone\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003e-3.53% dull appearance\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt is the especially indicated option for \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eskin with redness, uneven tone, or a tendency toward blemishes\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that seeks a natural finish without resorting to a high-coverage foundation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePURPLE – Dullness Care \u0026amp; Brightening\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePurple is designed for when the problem is not redness, but that \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003edull or yellowish tone\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that makes the skin look tired even after having slept for eight hours.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe purple pigment optically compensates for yellow undertones and visually increases radiance. The results show:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e-17.94% yellowish tone\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003e-9.09% redness\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003e-4.21% dull appearance\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe result is a visually \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eclearer, more even, and more radiant face\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, perfect for skin seeking a true \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebrightening\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e effect before makeup.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/images_2.avif?v=1790095640\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center; margin: 28px auto;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Verde","offer_id":57433935511932,"sku":"BOJ-ToneUp-Green","price":16.1,"currency_code":"EUR","in_stock":true},{"title":"Morado","offer_id":57433935544700,"sku":"BOJ-ToneUp-Purple","price":16.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/beautyofjoseonstayfreshtoneupgreenpurple.png?v=1790095820"},{"product_id":"beauty-of-joseon-comfort-protection-mineral-body-sun-lotion-spf40-150ml","title":"BEAUTY OF JOSEON | Comfort Protection Mineral Body Sun Lotion SPF30 - 150ml","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/logo_beauty_of_joseon.png?v=1765468217\" alt=\"\" width=\"199\" height=\"101\"\u003e\u003c\/p\u003e\n\u003ch1 style=\"font-size: 24px; line-height: 1.3;\"\u003eBEAUTY OF JOSEON | Comfort Protection Mineral Body Sun Lotion SPF30 - 150ml\u003c\/h1\u003e\n\u003ch3 style=\"font-size: 18px; line-height: 1.4;\"\u003eMineral body sunscreen SPF30 with zinc, fermented brown rice and panthenol that protects, hydrates and soothes even sensitive and reactive skin.\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eBody sun protection shouldn't feel like a heavy layer you want to take off five minutes after applying it. \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eComfort Protection Mineral Body Sun Lotion SPF30\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e combines \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003emineral sun protection, hydration and soothing action\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e in a lightweight lotion designed to protect the skin on the body daily, including \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esensitive and reactive skin\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts protection system uses \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ezinc oxide\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a mineral filter that protects against UV radiation. The difference is also in how the formula behaves on the skin: its \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eMicro-Dispersion Technology\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e keeps the particles properly dispersed to achieve a more even application and avoid the typical clumps or \u003c\/span\u003e\u003cem\u003e\u003cspan\u003epilling\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e that can make some mineral sunscreens uncomfortable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe formula incorporates \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eFermented Brown Rice™\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, an exclusive Beauty of Joseon ingredient rich in amino acids and peptides, along with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epanthenol or provitamin B5\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. This combination provides hydration, soothing, and support for the barrier function, something especially interesting when the skin is simultaneously exposed to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esun, water, heat, and environmental factors\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd it is prepared for days of movement: it offers \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ewater resistance for up to 80 minutes\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and maintains a hydrated and comfortable feeling without heaviness. Mineral body protection with that skincare approach that has turned Korean sun protection into much more than simply “putting on sunscreen”.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/BEAUTYOFJOSEON_ComfortProtectionMineralBodySunLotionSPF30-150ml2.webp?v=1790174181\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center; margin: 28px auto;\"\u003e \u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":57433935610236,"sku":"BOJ-MineralBodySPF30-150ml","price":17.05,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/bojconfortmineralprotection.png?v=1790174008"},{"product_id":"beauty-of-joseon-hydra-shield-body-sun-lotion-spf50-150ml","title":"BEAUTY OF JOSEON | Hydra Shield Body Sun Lotion SPF50+ - 150ml","description":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/logo_beauty_of_joseon.png?v=1765468217\" alt=\"\" width=\"158\" height=\"80\"\u003e\u003c\/p\u003e\n\u003ch1 style=\"font-size: 24px; line-height: 1.3;\"\u003eBEAUTY OF JOSEON | Hydra Shield Body Sun Lotion SPF50+ - 150ml\u003c\/h1\u003e\n\u003ch3 style=\"font-size: 18px; line-height: 1.4;\"\u003eUltra-lightweight and water-resistant SPF50+ body sunscreen with Fermented Brown Rice™ and ceramide, which protects against UV radiation while intensely hydrating and leaving the skin radiant without a white cast.\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eBody sunscreen often has a rather unscientific but very real problem: if it is heavy, sticky, or leaves a white cast, we end up applying less than necessary. \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eBEAUTY OF JOSEON Hydra Shield Body Sun Lotion SPF50+\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e changes that experience with an extraordinarily light texture that spreads, blends into the skin, and allows for easy reapplication \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ewithout whitecast or sticky buildup\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts UV filter system combines \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDiethylamino Hydroxybenzoyl Hexyl Benzoate 3%, Ethylhexyl Triazone 3%, MBBT\/Bisoctrizole 2.02% and Drometrizole Trisiloxane 2%\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, creating protection designed to cover exposed skin from the neck down to the feet. In addition, it offers \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003every high water resistance for 80 minutes\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a particularly interesting advantage for the beach, pool, sports, or hot days.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBut BOJ has formulated this SPF as something more than photoprotection. Its exclusive \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eFermented Brown Rice™\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e combines brown rice and rice ferment to provide components such as amino acids and peptides, enhancing \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ehydration, radiance, and antioxidant action\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eCeramide NP\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e complements the formula by strengthening the moisture barrier and improving skin comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd its hydrating capacity is especially striking: after one application, a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e234.96% improvement in hydration\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e was recorded, which increased to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e363.51% after two applications and to 464.37% after three consecutive applications\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. The result is protected, supple, and hydrated skin, with that \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003enatural and healthy glow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e characteristic of a good skincare routine, now also from the neck down.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/BEAUTYOFJOSEON_HydraShieldBodySunLotionSPF50_-150ml.webp?v=1790091070\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center; margin: 28px auto;\"\u003e \u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":57433935643004,"sku":"BOJ-Hydrashield-150ml","price":17.05,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/BEAUTYOFJOSEON_HydraShieldBodySunLotionSPF50_-150ml.png?v=1790091255"},{"product_id":"formato-de-viaje-ginseng-essence-water-sca_clone_freegift","title":"🎁 BEAUTY OF JOSEON | Travel Size Ginseng Essence Water - 40 ml (100% off)","description":"\u003ch2\u003e                This product is used for the app                \u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e                    \u003cstrong\u003eBOGOS.io Free Gift BOGO Bundle\u003c\/strong\u003e                \u003c\/span\u003e                \u003cstrong\u003e to work. \u003c\/strong\u003e            \u003c\/h2\u003e            \u003cp\u003e                Please do not delete\/edit it while the offers are still running!                \u003cbr\u003e                If you need assistance, please contact us via Live chat in-app or email us at:                \u003cspan style=\"color: #2b00ff;\"\u003e                    \u003ca href=\"mailto:help@bogos.io\" target=\"_blank\" style=\"color: #2b00ff;\" rel=\"noopener noreferrer\"\u003ehelp@bogos.io\u003c\/a\u003e.                \u003c\/span\u003e            \u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":58158391656828,"sku":"BEAUTYJOSEON-002007-40ml","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/Ginseng-Essence-Water-40ml_b9f9210b-c92a-4588-92a5-47bfdf87dda0.jpg?v=1769795110"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/collections\/894991053bb165ceba23137eb5c9ccf8.jpg?v=1768909657","url":"https:\/\/international-cosmetic.com\/en-it\/collections\/bellezza-di-joseon.oembed","provider":"InternationalCosmetic","version":"1.0","type":"link"}