{"title":"Point","description":"\u003ch2\u003e\u003cstrong\u003ePOINT: discover Korean cleansing that prepares your skin for every new day\u003c\/strong\u003e\u003c\/h2\u003e\u003csection style=\"padding-top:2em;padding-bottom:2em;\"\u003e\u003ch3\u003e\u003cstrong\u003e\u003cu\u003eHistory and philosophy\u003c\/u\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\n\u003cp style=\"margin-left:2em;\"\u003ePOINT is a \u003cstrong\u003eSouth Korean brand launched in 1993 by Aekyung Industrial\u003c\/strong\u003e. Its history is linked to facial cleansing and the development of products that make it easier to remove makeup and impurities.\u003c\/p\u003e\n\n\u003cp style=\"margin-left:2em;\"\u003eIts specialization places \u003cstrong\u003ecleansing as the first step of skincare\u003c\/strong\u003e. Throughout its history, it has developed different formats to meet different preferences and occasions.\u003c\/p\u003e\u003c\/section\u003e\u003csection style=\"padding-top:2em;padding-bottom:2em;\"\u003e\u003ch3\u003e\u003cstrong\u003e\u003cu\u003eWhat makes it different?\u003c\/u\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\n\u003cp style=\"margin-left:2em;\"\u003eIts identity revolves around a specific step in the routine: \u003cstrong\u003ecleansing and makeup removal\u003c\/strong\u003e. In our collection, this specialization is reflected in a bi-phase makeup remover for areas where makeup can be more resistant, such as the eyes and lips.\u003c\/p\u003e\u003c\/section\u003e\u003csection style=\"padding-top:2em;padding-bottom:2em;\"\u003e\u003ch3\u003e\u003cstrong\u003e\u003cu\u003eWho is it for?\u003c\/u\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\n\u003cp style=\"margin-left:2em;\"\u003eThose who use \u003cstrong\u003emascara, eye makeup, or long-lasting lipsticks\u003c\/strong\u003e and want to make removal easier. Also for those who want to complete the cleansing with a specific product for those areas, avoiding excessive rubbing.\u003c\/p\u003e\u003c\/section\u003e\u003csection style=\"padding-top:2em;padding-bottom:2em;\"\u003e\u003ch3\u003e\u003cstrong\u003e\u003cu\u003eFeatured products from the brand\u003c\/u\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\n\u003cp style=\"margin-left:2em;\"\u003eLemon Carbonated Water Makeup Remover: available in our collection, with a \u003cstrong\u003ebi-phase formula\u003c\/strong\u003e for removing makeup from the eyes and lips.\u003c\/p\u003e\n\n\u003cp style=\"margin-left:2em;\"\u003eDeep Clean Whip Cleansing Foam: another well-known product from the Korean catalog, in a \u003cstrong\u003efoaming cleanser\u003c\/strong\u003e format.\u003c\/p\u003e\n\n\u003cp style=\"margin-left:2em;\"\u003eDeep Clean All In One Cleansing Tissue: a \u003cstrong\u003ecleansing wipe\u003c\/strong\u003e format from the Korean catalog. These last two products expand the brand's vision; they are not presented as bestsellers in our store, and their availability should be checked.\u003c\/p\u003e\u003c\/section\u003e\u003csection style=\"padding-top:2em;padding-bottom:2em;\"\u003e\u003ch3\u003e\u003cstrong\u003e\u003cu\u003eFun facts about POINT\u003c\/u\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\n\u003cp style=\"margin-left:2em;\"\u003eIts launch in \u003cstrong\u003e1993\u003c\/strong\u003e shows a history that predates the recent international expansion of Korean cosmetics. The bi-phase format illustrates its practical approach: its two phases are mixed by shaking to use them together when removing makeup.\u003c\/p\u003e\u003c\/section\u003e\u003csection style=\"padding-top:2em;padding-bottom:2em;\"\u003e\u003ch3\u003e\u003cstrong\u003e\u003cu\u003eFrequently asked questions about the brand\u003c\/u\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\n\u003cp style=\"margin-left:2em;\"\u003e\u003cstrong\u003eWhy should the makeup remover be shaken?\u003c\/strong\u003e To mix its two phases before soaking the cotton pad and applying it.\u003c\/p\u003e\n\n\u003cp style=\"margin-left:2em;\"\u003e\u003cstrong\u003eIs it used as a toner?\u003c\/strong\u003e No. It is a makeup remover for removing makeup from the indicated areas.\u003c\/p\u003e\n\n\u003cp style=\"margin-left:2em;\"\u003e\u003cstrong\u003eHow do I remove resistant makeup without rubbing so much?\u003c\/strong\u003e Briefly hold the soaked cotton pad and glide it gently, following the instructions on the packaging. Then complete the cleansing according to your skin's needs.\u003c\/p\u003e\u003c\/section\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/collections\/POINT-banner-2119x742.png?v=1791406973","url":"https:\/\/international-cosmetic.com\/en-it\/collections\/punto.oembed","provider":"InternationalCosmetic","version":"1.0","type":"link"}