Hince

Our story

A hint of since

HINCE was born in 2019 with a sophisticated, minimalist take on Korean makeup. Its name evokes “a hint of since”: a subtle touch of timeless elegance.

Shunning excess, HINCE embraces an editorial aesthetic, architectural packaging, and refined formulas that let the skin breathe. Its philosophy: less is more, but with character.

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HINCE | Second Skin Mesh Matte Cushion - 12gr - InternationalCosmetic

Iconic Products

Editorial color

Mood Enhancer Lipstick — creamy lipstick with sophisticated tones
Second Skin Mesh Matte Cushion — cushion foundation with a skin-like finish
True Dimension Glow Cushion — natural radiance in a practical format
New Depth Eyeshadow Palette — eyeshadows with depth and editorial texture

Natural finishes with photo campaign quality.

Aesthetics and design

Makeup Architecture

HINCE's architectural packaging is part of the product: objects of desire that dialogue with fashion, art, and minimalist decor.

Its concept stores in Seoul are a visual benchmark of premium K-beauty, and the brand collaborates with artists and photographers to create each launch as an editorial piece.