PSA

“The world didn’t need another beauty brand. It needed a new one: We are Allies”

Our story

We are different from any other beauty brand you have ever known. More than just a name, ALLIES is the philosophy that guides everything we do. We believe that everyone has the right to feel good in their own skin and that chemistry can connect with the human spirit.

Our vision? To make beauty more human. Our mission? To enable effortless joy by helping you achieve more with fewer steps. This capability is enhanced by interacting with and combining clinical disciplines, talents, and supercharged concentrates that address the greatest challenges of modern beauty.

That is the Allies difference.

Our mission
Our mission is to promote and enable effortless joy, that feeling of being good with yourself. To do this, we create highly concentrated and supercharged formulas that help you achieve maximum results in the fewest steps.
Our Vision
In the words of our founder, “we were born to make beauty more human. Not only in our formulas, but in our interactions, our work, the way we approach you, and how we treat one another.”

OUR 3 CORE VALUES

Our values reflect those of a company created by someone who wanted to feel good in their own skin, and a commitment they made to foster this feeling in others.

01.
Creating supercharged, multifunctional formulas

We will always create the best formulas for your skin. By “the best,” we mean: safe, clinically proven active ingredients in supercharged concentrations that deliver on their promise: multifunctional results.
02.
Making beauty more human
More than a name, ALLIES is the philosophy that guides everything we do, not only in the way we develop our formulas, but also in our interactions, our work, and the way we approach you and treat one another. We believe that everyone has the right to feel good in their own skin and that chemistry can connect with the human spirit.
03.
There is nothing to fear
We are not bound by conventions. We take smart risks and are open to possible failures. We are, and always will be, transparent with our allies, and we love and live alongside our competitors in an infinitely abundant universe, remembering that there is more than enough room for all of us to live our dreams. We are fearlessly generous with our formulas and our generous offers, always giving our utmost to surprise and delight our customers around the world.

Allies of Skin

Allies of Skin is an award-winning skincare brand within the ALLIES Group. It was created by our founder, Nicolas Travis: “What started with three original products has become a complete range that caters to every step of your skincare routine. Although we continue to break the rules of formulation, our commitment to creating over-delivered skincare remains at the forefront of every new and existing product.” Our promise is to always offer you the very best: highly concentrated, multifunctional formulas that help you achieve more in fewer steps.”

With PSA, or Purposeful Skincare by ALLIES, our founder wanted to DEMOCRATIZE EFFECTIVENESS, creating effective and effortless skincare at a more affordable price. He wanted to create a range of effective products that were not only fun, but also contained clinically proven ingredients that worked and, most importantly, were accessible to everyone.” PSA may look and feel less serious than Allies of Skin, but if you look at the ingredients, you'll see that it will serve your skin with complete seriousness, at any age and for any concern.”

Allies Highlights

Up to 30% off

Allies of Skin
ALLIES OF SKIN | Molecular Silk Amino Hydrating Cleanser

foaming cleaner

All skin types, Acneic Skin, Oily Skin, Mixed Skin, Dry Skin, Sensitive Skin, Normal Skin

(9)

From 32,20€ ~~46,00€~~

250ml 100ml

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Up to 30% off

Allies of Skin
Peptides & Antioxidants ADVANCED Firming Daily Treatment

Moisturizing

All skin types, Acneic Skin, Oily Skin, Mixed Skin, Dry Skin, Sensitive Skin, Normal Skin

(6)

From 27,30€ ~~39,00€~~

75 ml 48 ml 20 ml 12 ml

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Up to 30% off

Allies of Skin
ALLIES OF SKIN | Peptides & Omegas Firming Eye Cream - 15ml

Eye contour

All skin types, Acneic Skin, Oily Skin, Mixed Skin, Dry Skin, Sensitive Skin, Normal Skin

(1)

67,20€ ~~96,00€~~

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Up to 30% off

Allies of Skin
Multi Peptides & GF Advanced Lifting Serum

Serum

All skin types, Acneic Skin, Oily Skin, Mixed Skin, Dry Skin, Sensitive Skin, Normal Skin

(2)

From 39,20€ ~~56,00€~~

50ml 30ml 15ml 7ml

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Up to 30% off

Allies of Skin
Retinal 0.05% & Peptides Repair Night Cream

All skin types, Acneic Skin, Oily Skin, Mixed Skin, Dry Skin, Sensitive Skin, Normal Skin

(6)

90,30€ ~~129,00€~~

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Up to 30% off

Allies of Skin
Azelaic & Kojic Advanced Clarifying Serum

Serum

All skin types, Acneic Skin, Oily Skin, Mixed Skin, Dry Skin, Sensitive Skin, Normal Skin

(2)

From 77,00€ ~~110,00€~~

50 ml 30 ml

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Up to 30% off

Allies of Skin
Molecular Silk Amino Hydrating Cleanser

All Skin Types, Acne-Prone Skin, Oily Skin, Combination Skin, Dry Skin, Sensitive Skin, Normal Skin

9,10€ ~~13,00€~~

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Up to 30% off

Allies of Skin
Retinal 0.1% & Peptides Advanced Repair Night Cream

Moisturizing

All skin types, Acneic Skin, Oily Skin, Mixed Skin, Dry Skin, Sensitive Skin, Normal Skin

From 48,30€ ~~69,00€~~

50 ml 20 ml

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