SEAPURI

Seapuri is a Korean skincare brand that combines premium marine ingredients with advanced derma-cosmetic technology to offer effective routines that are gentle on sensitive skin.

Its name combines sea and puri (purity): the promise of clean formulas inspired by the ocean.

SEAPURI is a South Korean brand owned by IrisBright, a company founded in 2020 by Minwook Kim. Its concept is based on a simple idea: the scalp is also skin and deserves specific care beyond regular washing.

The brand brings the philosophy of facial care to hair care through lightweight formulas, conditioning ingredients, and targeted applications. It currently has an international presence, with a recognizable position in Korean hair care and a product range that also includes products for eyelashes, the face, and the body.

The first three products in the order of best sellers in our collection are:

• Lashrum Eyelash Enhancing Serum: eyelash serum with kelp extract and hyaluronic acid. Helps to condition, moisturize and reduce breakage, with an applicator designed to distribute the product precisely.

• Scalpy Bubble Tonic: foam-textured hair tonic to incorporate a scalp care and freshness step. Its format makes it easy to distribute the product and accompany it with a gentle massage.

• Scalpy Hair Serum: serum with panthenol, hydrolyzed keratin and menthol. Combines moisturizing, conditioning and a refreshing sensation with a roller applicator for areas that require localized attention.

Seapuri works with purified marine extracts and advanced derma-cosmetic technology to create formulas that respect the scalp's microbiota and the skin barrier.

A distinctive proposition within K-beauty: deep scalp care with the freshness and minerals of the sea.