{"title":"Shiseido","description":"\u003ch2\u003e\u003cstrong\u003eSHISEIDO: discover the Japanese beauty tradition for softer, shinier, and better-cared-for hair\u003c\/strong\u003e\u003c\/h2\u003e\u003csection style=\"padding-top:2em;padding-bottom:2em;\"\u003e\u003ch3\u003e\u003cstrong\u003e\u003cu\u003eHistory and philosophy\u003c\/u\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\n\u003cp style=\"margin-left:2em;\"\u003eShiseido was founded in \u003cstrong\u003eGinza, Tokyo, in 1872\u003c\/strong\u003e, when \u003cstrong\u003eArinobu Fukuhara\u003c\/strong\u003e opened Japan's first Western-style private pharmacy. His son, \u003cstrong\u003eShinzo Fukuhara\u003c\/strong\u003e, later drove the development of the cosmetics business, combining research, artistic sensibility, and a new vision of personal care.\u003c\/p\u003e\n\n\u003cp style=\"margin-left:2em;\"\u003eWith over 150 years of history, Shiseido is a Japanese brand with an international presence whose identity combines \u003cstrong\u003escience, aesthetics, and attention to the user experience\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp style=\"margin-left:2em;\"\u003eOur collection focuses on hair care from \u003cstrong\u003eFino and Tsubaki\u003c\/strong\u003e, brands originating from Shiseido's personal care business. They now belong to \u003cstrong\u003eFineToday\u003c\/strong\u003e, a company that began operations in July 2021 from that business.\u003c\/p\u003e\u003c\/section\u003e\u003csection style=\"padding-top:2em;padding-bottom:2em;\"\u003e\u003ch3\u003e\u003cstrong\u003e\u003cu\u003eWhat makes it different?\u003c\/u\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\n\u003cp style=\"margin-left:2em;\"\u003eShiseido's legacy is distinguished by integrating \u003cstrong\u003ecosmetic research and application pleasure\u003c\/strong\u003e. In the hair selection of this collection, this attention translates into rich-textured masks and finishing oils that allow you to adapt the care to different moments in your routine.\u003c\/p\u003e\n\n\u003cp style=\"margin-left:2em;\"\u003eFino and Tsubaki offer treatments aimed at improving the \u003cstrong\u003efiber surface, softness, and shine\u003c\/strong\u003e. Their masks are used during washing, while the leave-in oil complements the finish and helps keep the lengths more manageable.\u003c\/p\u003e\u003c\/section\u003e\u003csection style=\"padding-top:2em;padding-bottom:2em;\"\u003e\u003ch3\u003e\u003cstrong\u003e\u003cu\u003eWho is it for?\u003c\/u\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\n\u003cp style=\"margin-left:2em;\"\u003eThis selection is especially indicated for those with \u003cstrong\u003edry, rough, frizzy, or damaged-looking hair\u003c\/strong\u003e from dyes, bleaching, or the regular use of heat tools.\u003c\/p\u003e\n\n\u003cp style=\"margin-left:2em;\"\u003eIt is also interesting for hair that tangles easily or has lost its shine. For fine hair, it is advisable to adjust the amount and concentrate the application on the \u003cstrong\u003emid-lengths and ends\u003c\/strong\u003e, avoiding overloading the roots.\u003c\/p\u003e\u003c\/section\u003e\u003csection style=\"padding-top:2em;padding-bottom:2em;\"\u003e\u003ch3\u003e\u003cstrong\u003e\u003cu\u003eBest-selling products\u003c\/u\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\n\u003cp style=\"margin-left:2em;\"\u003eThe first three products in order of \u003cstrong\u003ebest sellers in our collection\u003c\/strong\u003e are:\u003c\/p\u003e\n\n\u003cp style=\"margin-left:2em;\"\u003eFino Premium Touch Hair Mask: rinse-out mask to condition dry or damaged hair, improve \u003cstrong\u003esoftness and detangling\u003c\/strong\u003e, and achieve a shinier finish.\u003c\/p\u003e\n\n\u003cp style=\"margin-left:2em;\"\u003eTsubaki Premium EX Repair Mask: hair mask with camellia oil, aimed at caring for damaged lengths and improving their \u003cstrong\u003eflexibility, manageability, and polished appearance\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp style=\"margin-left:2em;\"\u003eFino Premium Touch Hair Oil: leave-in treatment oil that helps soften the hair surface and provides \u003cstrong\u003eshine and frizz control\u003c\/strong\u003e as a complement to the routine.\u003c\/p\u003e\u003c\/section\u003e\u003csection style=\"padding-top:2em;padding-bottom:2em;\"\u003e\u003ch3\u003e\u003cstrong\u003e\u003cu\u003eFun facts and awards\u003c\/u\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\n\u003cp style=\"margin-left:2em;\"\u003eThe name \u003cstrong\u003eShiseido\u003c\/strong\u003e comes from a passage in the Chinese classic \u003cstrong\u003eYi Jing\u003c\/strong\u003e, related to the earth's ability to give rise to all things. That reference expresses the connection between nature, creation, and beauty present in its history.\u003c\/p\u003e\n\n\u003cp style=\"margin-left:2em;\"\u003eThe group's research has also received international recognition: in \u003cstrong\u003e2025\u003c\/strong\u003e, researcher \u003cstrong\u003eEisuke Takai\u003c\/strong\u003e won the top award in the poster category at the \u003cstrong\u003e35th IFSCC Congress\u003c\/strong\u003e, held in Cannes. This is an award for Shiseido's research, not an award given to the masks or the oil in this collection.\u003c\/p\u003e\u003c\/section\u003e\u003csection style=\"padding-top:2em;padding-bottom:2em;\"\u003e\u003ch3\u003e\u003cstrong\u003e\u003cu\u003eFrequently asked questions about the brand\u003c\/u\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\n\u003cp style=\"margin-left:2em;\"\u003e\u003cstrong\u003eDo Fino and Tsubaki still belong to Shiseido?\u003c\/strong\u003e They come from its personal care business, but they now belong to FineToday. Their historical link explains why many consumers still search for them alongside the name Shiseido.\u003c\/p\u003e\n\n\u003cp style=\"margin-left:2em;\"\u003e\u003cstrong\u003eWhat is the difference between a mask and hair oil?\u003c\/strong\u003e The mask conditions the hair during washing and is rinsed out. Fino Hair Oil is used without rinsing, in the indicated amount, to complement the softness and finish.\u003c\/p\u003e\n\n\u003cp style=\"margin-left:2em;\"\u003e\u003cstrong\u003eDo these products permanently repair split ends?\u003c\/strong\u003e They improve the appearance and feel of damaged hair, but they do not permanently rejoin a split end. Cutting allows you to remove the part of the fiber that has already split.\u003c\/p\u003e\u003c\/section\u003e","products":[{"product_id":"shiseido-fino-premium-touch-hair-mask-230gr","title":"Fine Premium Touch Hair Mask","description":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e \u003ch2\u003e\u003cimg height=\"114\" width=\"114\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/fino-premium-touch.png?v=1733403770\" alt=\"\"\u003e\u003c\/h2\u003e \u003ch2\u003eFino Premium Touch Hair Mask\u003c\/h2\u003e \u003cp\u003eThe \u003cstrong\u003eFino Premium Touch Hair Mask by Shiseido\u003c\/strong\u003e is a luxury hair mask designed to intensely repair dry, damaged, or lifeless hair. Its advanced formula combines powerful ingredients such as \u003cstrong\u003eceramides\u003c\/strong\u003e, \u003cstrong\u003enatural lipids\u003c\/strong\u003e, and \u003cstrong\u003egelatin extract\u003c\/strong\u003e, which work synergistically to restore your hair's health from within.\u003c\/p\u003e \u003cp\u003eThis treatment provides deep hydration, seals the cuticle to prevent future damage, and noticeably improves hair texture and shine. Ideal for those seeking professional results from the comfort of their home, its rich and creamy texture adheres perfectly to the hair, providing an exceptional care experience.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eAchieve softer, shinier, and more manageable hair with the Fino Premium Touch Hair Mask, the perfect ally for renewed locks.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/fino-premium-touch._4.webp?v=1733404010\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Shiseido","offers":[{"title":"Default Title","offer_id":54837233975676,"sku":"SHISHEIDO-FINOTOUCHHAIRMASK","price":16.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/shiseido-fino-premium-touch-hair-mask-230-gr.jpg?v=1769786680"},{"product_id":"shiseido-tsubaki-premium-ex-repair-mask-180gr","title":"Tsubaki Premium Ex Repair Mask","description":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e \u003ch2\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/Logo_tsubaki_-_SavingCo-Shiseido.jpg?v=1739448080\" width=\"141\" height=\"141\"\u003e\u003c\/h2\u003e \u003ch2\u003eTsubaki Premium Ex Repair Mask \u003c\/h2\u003e \u003cp data-start=\"428\" data-end=\"973\"\u003eThe \u003cstrong data-start=\"450\" data-end=\"495\"\u003eShiseido Tsubaki Premium Repair Hair Mask\u003c\/strong\u003e is an intensive treatment that delivers exceptional results for dry, damaged, and brittle hair. This high-quality mask is enriched with \u003cstrong data-start=\"662\" data-end=\"683\"\u003ecamellia oil\u003c\/strong\u003e, a Japanese ingredient known for its nourishing and restorative properties. Camellia oil deeply penetrates the hair fiber, repairing and restoring lost hydration, strengthening the hair structure, and leaving it visibly softer, shinier, and more manageable.\u003c\/p\u003e \u003cp data-start=\"975\" data-end=\"1258\"\u003eIts advanced formula helps combat damage caused by heat, pollution, and other environmental factors, providing intensive repair to every strand of hair. It is perfect for those seeking a luxury treatment that deeply repairs and protects hair.\u003c\/p\u003e \u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/tsubakiprimiumexrepairmask.1.jpg?v=1739448192\"\u003e\u003c\/p\u003e","brand":"Shiseido","offers":[{"title":"Default Title","offer_id":54943577342332,"sku":"SHISEIDO-TSUBAKIREPAIRMASK","price":16.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/Tsubaki-Premium-Ex-Repair-Hair-Mask-180gm.jpg?v=1769795454"},{"product_id":"shiseido-fino-premium-touch-shampoo-550ml","title":"SHISEIDO | Premium Touch Fine Hair Shampoo - 550ml","description":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/fino-premium-touch.png?v=1733403770\" width=\"114\" height=\"114\"\u003e\u003c\/h2\u003e\n\u003ch1\u003eSHISEIDO | Fino Premium Touch Shampoo \u003c\/h1\u003e\n\u003ch3\u003eDeep Repair \u0026amp; Salon Shine for Dry, Damaged or Color-Treated Hair\u003cmeta charset=\"utf-8\"\u003e\n\n\n\u003c\/h3\u003e\n\u003cp data-end=\"1137\" data-start=\"804\"\u003eGive your hair the professional care experience it deserves with \u003cstrong data-end=\"905\" data-start=\"875\"\u003eFino Premium Touch Shampoo\u003c\/strong\u003e, the most coveted Japanese shampoo for repairing and revitalizing damaged hair. Its advanced formula combines highly effective ingredients capable of rehydrating, strengthening, and bringing life back to even the driest and most stressed hair.\u003c\/p\u003e\n\u003cp data-end=\"1196\" data-start=\"1139\"\u003eShiseido has created a formula that works on three levels:\u003c\/p\u003e\n\u003ch3 data-end=\"1248\" data-start=\"1198\"\u003e\u003cstrong data-end=\"1246\" data-start=\"1202\"\u003e1. Deeply repairs the hair fiber\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1374\" data-start=\"1249\"\u003eThanks to \u003cstrong data-end=\"1277\" data-start=\"1259\"\u003eRoyal Jelly EX\u003c\/strong\u003e and \u003cstrong data-end=\"1302\" data-start=\"1280\"\u003eWheat Proteins\u003c\/strong\u003e, which restore softness and elasticity from within.\u003c\/p\u003e\n\u003ch3 data-end=\"1419\" data-start=\"1376\"\u003e\u003cstrong data-end=\"1417\" data-start=\"1380\"\u003e2. Strengthens and prevents breakage\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1507\" data-start=\"1420\"\u003e\u003cstrong data-end=\"1430\" data-start=\"1423\"\u003ePCA\u003c\/strong\u003e works as a molecular reinforcement, increasing the strength of every strand.\u003c\/p\u003e\n\u003ch3 data-end=\"1574\" data-start=\"1509\"\u003e\u003cstrong data-end=\"1572\" data-start=\"1513\"\u003e3. Seals in moisture and provides high-definition shine\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1704\" data-start=\"1575\"\u003eWith \u003cstrong data-end=\"1594\" data-start=\"1579\"\u003eLipidure EX\u003c\/strong\u003e, a Japanese-technology ingredient that retains moisture and creates a smooth, shiny, and manageable finish.\u003c\/p\u003e\n\u003cp data-end=\"1953\" data-start=\"1706\"\u003eThe result is hair that feels healthier, stronger, and with a radiant shine that only Japanese hair care can achieve. Its \u003cstrong data-end=\"1880\" data-start=\"1864\"\u003eGrace Floral\u003c\/strong\u003e fragrance turns every wash into an elegant and relaxing sensory experience.\u003c\/p\u003e\n\u003cp data-end=\"2122\" data-start=\"1955\"\u003eIdeal for color-treated hair, hair damaged by flat irons\/blow dryers, chemically treated, or simply dull. If you are looking for \u003cstrong data-end=\"2105\" data-start=\"2067\"\u003ea shampoo that makes a difference\u003c\/strong\u003e, here it is.\u003c\/p\u003e\n\u003cp data-end=\"1924\" data-start=\"1805\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"1924\" data-start=\"1805\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/shampoo_ab40892b-c202-4e7e-9887-a8082da270c1.webp?v=1765531884\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Shiseido","offers":[{"title":"Default Title","offer_id":56113018110332,"sku":"SHISHEIDO-FINOSHAMPOO550ml","price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/Shiseido_Fino_Premium_Touch_Shampoo.png?v=1769776141"},{"product_id":"shiseido-fino-premium-touch-hair-oil-70ml","title":"SHISEIDO | Fino Premium Touch Hair Oil 70ml","description":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/fino-premium-touch.png?v=1733403770\" width=\"114\" height=\"114\"\u003e\u003c\/h2\u003e\n\u003ch1\u003eSHISEIDO | Fino Premium Touch Hair Oil \u003c\/h1\u003e\n\u003ch3\u003eJapanese Repair Treatment, Anti-Frizz and Mirror Shine \u003cmeta charset=\"utf-8\"\u003e\n\n\n\u003c\/h3\u003e\n\u003cp data-end=\"1170\" data-start=\"790\"\u003eCompletely transform your hair with \u003cstrong data-end=\"856\" data-start=\"825\"\u003eFino Premium Touch Hair Oil\u003c\/strong\u003e, the Japanese treatment oil created to restore the shine, softness, and elasticity of damaged hair. Its formula combines natural oils with advanced hair technology to provide deep hydration, intensive repair, and daily protection against heat, frizz, and environmental damage.\u003c\/p\u003e\n\u003cp data-end=\"1508\" data-start=\"1172\"\u003eThis oil stands out for its \u003cstrong data-end=\"1239\" data-start=\"1207\"\u003esuper lightweight and non-sticky texture\u003c\/strong\u003e, which blends quickly into the hair without leaving a greasy residue. Thanks to its star active ingredients—\u003cstrong data-end=\"1394\" data-start=\"1340\"\u003esqualane, argan, jojoba, dimethiconol, and vitamin E\u003c\/strong\u003e—it strengthens the hair fiber, seals split ends, reduces breakage, and restores a natural, long-lasting shine.\u003c\/p\u003e\n\u003cp\u003eAn independent study confirmed its effectiveness:\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli data-end=\"1734\" data-start=\"1510\"\u003e\n\n\u003cstrong data-end=\"1567\" data-start=\"1560\"\u003e98%\u003c\/strong\u003e noticed immediate softness\u003c\/li\u003e\n\n\u003cli data-end=\"1734\" data-start=\"1510\"\u003e\n\n\u003cstrong data-end=\"1604\" data-start=\"1596\"\u003e100%\u003c\/strong\u003e felt their hair more nourished\u003c\/li\u003e\n\n\u003cli data-end=\"1734\" data-start=\"1510\"\u003e\n\n\u003cstrong data-end=\"1646\" data-start=\"1639\"\u003e96%\u003c\/strong\u003e stated that it detangles easily\u003c\/li\u003e\n\n\u003cli data-end=\"1734\" data-start=\"1510\"\u003e\n\n\u003cstrong data-end=\"1693\" data-start=\"1686\"\u003e98%\u003c\/strong\u003e appreciated its lightweight, non-sticky texture\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-end=\"1943\" data-start=\"1736\"\u003eIdeal for dry, color-treated, frizzy, or heat-damaged hair. The finishing touch: its delicate \u003cstrong data-end=\"1879\" data-start=\"1860\"\u003elily of the valley\u003c\/strong\u003e scent, elegant and fresh, which accompanies your hair all day long.\u003c\/p\u003e\n\u003cp data-end=\"1943\" data-start=\"1736\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/Fino-Premium-Touch-Hair-Oil-70ml-3-700x700.jpg?v=1765536163\"\u003e\u003c\/p\u003e","brand":"Shiseido","offers":[{"title":"Default Title","offer_id":56113339728252,"sku":"SHISHEIDO-FINOSERUM70ml","price":17.05,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/finohairtouch70mlinternationalcosmetic.png?v=1769793068"},{"product_id":"shiseido-fino-premium-touch-conditioner-550ml","title":"SHISEIDO | Premium Touch Fine Hair Conditioner - 550ml","description":"\u003ch2\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/fino-premium-touch.png?v=1733403770\" width=\"114\" height=\"114\"\u003e\u003c\/h2\u003e\n\u003ch1\u003eSHISEIDO | Fino Premium Touch Conditioner - 550ml\u003c\/h1\u003e\n\u003ch3\u003e\u003cstrong\u003eRepairing conditioner for dry, damaged and frizzy hair that smooths the cuticle, intensely hydrates and leaves the hair fiber silky, shiny and manageable.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eDamaged hair not only feels dry: its surface becomes more irregular, friction between fibers increases and \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eroughness, frizz, tangles, loss of shine and split ends appear\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. FINO Premium Touch Conditioner is formulated to act precisely on these signs and restore a much more uniform and silky texture to the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts formula combines three skincare-inspired ingredients: \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eroyal jelly extract, PCA and squalane\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Royal jelly conditions damaged areas and improves hydration; \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePCA\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e promotes a softer and shinier fiber, while \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esqualane\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e provides flexibility and a more pleasant touch. To these is added a powerful conditioning system with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eaminopropyl dimethicone, amodimethicone and Polysilicone-13\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, especially interesting when the cuticle is damaged.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe science behind that “I can’t stop touching my hair” effect lies in reducing the irregularity and friction of the fiber. When the surface becomes smoother, the hair \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003edetangles better, reflects light more evenly and acquires a much shinier and polished appearance\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd the change in touch is especially striking: in an instrumental evaluation after applying shampoo and conditioner to damaged hair, a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e+192% increase in hydration and +840% increase in softness\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e was recorded. An especially attractive option to keep bleached, dyed or damaged hair much \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esofter, more flexible, manageable and shiny\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e every day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/SHISEIDO_FinoPremiumTouchConditioner-550ml3.avif?v=1790866129\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Shiseido","offers":[{"title":"Default Title","offer_id":57525361410428,"sku":"4550516476074","price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/988b7929-a650-4c39-94e8-c88004a892cf.png?v=1790867070"},{"product_id":"shiseido-fino-premium-touch-hair-oil-serum-airy-smooth-70ml","title":"SHISEIDO | Premium Touch Fine Hair Oil Serum Airy Smooth - 70ml","description":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/fino-premium-touch.png?v=1733403770\" width=\"114\" height=\"114\"\u003e\u003c\/h2\u003e\n\u003ch1\u003eSHISEIDO | Fino Premium Touch Hair Oil Serum Airy Smooth - 70ml \u003c\/h1\u003e\n\u003ch3\u003e\n\n\u003cspan\u003eLeave-in \u003c\/span\u003e\u003cspan\u003ehair \u003c\/span\u003e\u003cspan\u003eserum \u003c\/span\u003e\u003cspan\u003efor \u003c\/span\u003e\u003cspan\u003edry, \u003c\/span\u003e\u003cspan\u003edamaged \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003efrizzy \u003c\/span\u003e\u003cspan\u003ehair \u003c\/span\u003e\u003cspan\u003ethat \u003c\/span\u003e\u003cspan\u003esoftens \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003efiber, \u003c\/span\u003e\u003cspan\u003ereduces \u003c\/span\u003e\u003cspan\u003ebreakage \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003eadds \u003c\/span\u003e\u003cspan\u003eshine \u003c\/span\u003e\u003cspan\u003ewithout \u003c\/span\u003e\u003cspan\u003eweighing it down.\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\n\n\n\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eWhen hair accumulates damage from \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebleaching, coloring, heat styling tools, friction, or chemical processes\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, the surface of the fiber becomes more irregular. The cuticle loses uniformity, increasing friction between hair strands and leading to highly recognizable symptoms: \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eroughness, tangles, frizz, lack of shine, and a greater tendency to break\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFINO Premium Touch Hair Oil Serum Airy Smooth\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is formulated precisely to improve that damaged surface. Its combination of conditioning and film-forming agents such as \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePolysilicone-13, dimethicone, dimethiconol, and amodimethicone\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e coats the fiber and reduces friction, allowing fingers and brushes to glide more easily. By leaving a more uniform surface, the hair also reflects light better and achieves a more \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epolished and shiny\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe formula also incorporates \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esqualane, sericin, and hydrolyzed conchiolin protein\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, which complement the conditioning of damaged hair. Its \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDamage Sensor\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e technology is designed to provide more effective care for the damaged areas of the fiber, improving its feel and appearance without turning the serum into a heavy oil.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe result? That \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003efreshly salon-polished hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e effect, while maintaining movement. The texture is light and non-sticky, making it especially appealing to those who want to control frizz and achieve shine without sacrificing volume. In addition, the cosmetic and sensory effect is designed to last \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eup to 72 hours\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cspan\u003eFragrance profile\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003eIts scent evolves from a fresh and fruity opening to a warmer, more enveloping base:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eTop notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e citrus, pear, and green apple.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHeart notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e rose, lily of the valley, jasmine, and peony.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBase notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e musk, amber, woody notes, and powdery honey.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe fragrance is designed to remain noticeable in the hair \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003efor up to 72 hours\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e under evaluation conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1943\" data-start=\"1736\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/74-1.jpg?v=1790863897\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Shiseido","offers":[{"title":"Default Title","offer_id":57525882880380,"sku":"FINO-AirySerum-70ml","price":17.05,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/files\/fino-premium-touch-hair-oil-serum_4550516483836_DarBeauty.webp?v=1790863938"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/8359\/9636\/collections\/shiseido-brand-image-con-logo.png?v=1791410422","url":"https:\/\/international-cosmetic.com\/en-pl\/collections\/shiseido.oembed","provider":"InternationalCosmetic","version":"1.0","type":"link"}