ROM&ND

 Undisputed Leader in Lip Makeup

History and Philosophy:

Created in 2016 in Seoul (South Korea) in collaboration with the famous makeup artist and influencer Saerom Min (Gaeko). Its name rom&nd combines Romance and And, evoking a passion for color.

Its philosophy is based on personal color theory (Personal Color Analysis), designing exact shades that enhance every skin tone.

It is currently the No. 1 brand for lip tints and color makeup in Asia.

What Sets It Apart and Its Innovation:

Revolutionary formulations in lip tints with juicy or velvety finishes (Juicy Lasting, Zero Velvet) that set the pigment without drying out the lips.

Target Audience and Aesthetic Needs:

Korean makeup lovers, Gen Z, and people looking for long-lasting lip tints with dewy or natural matte finishes.

Top-Selling Products and Best Sellers:

Juicy Lasting Tint: Long-lasting juicy lip tint with a glossy caramel effect.

Better Than Palette Eyeshadow: Buildable eyeshadow palettes divided into warm and cool tones.

Zero Velvet Tint: Lip tint with a blurred velvet texture.

Fun Facts and Awards:

Continuous sales leader in the makeup category at Olive Young (Korea) and Cosme (Japan).

Frequently Asked Questions (FAQs) about ROM&ND

Why are Juicy Lasting Tints so popular? Because they leave an intense, long-lasting color with a non-sticky glossy layer.

How do you choose the right shade? The brand divides its collections into cool or warm undertones to make choosing easier.