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KEY BRAND PRINCIPLES

• Trichology-based approach to scalp and hair care for hair enthusiasts.

• Eco-friendly.

• No age discrimination.

• Presenting hair care as something simple and easy.

• Holistic approach to hair care.

• Microbiome care and skin well-being.

BRAND VALUES

• Transparency: we show the ingredients of the products we have created.

• Efficacy: we have tested hundreds of ingredients and the effects are backed by research.

• Doing good: we help customers and the environment.

• Realism in care: we don't make empty promises, but rather a simple recipe for healthy hair.

• Holistic approach: we tackle care head-on. Literally.

FOUNDATIONS

A donation is made for every HairTry product produced:

• ReSea Project - Ocean Waste Plastic Foundation. We offset the plastic introduced by cleaning up seas and oceans.

• SeedBalls Kenya - Reforestation of land devastated by humans.