Mizon

Mizon: Innovation and Nature in Harmony

Our History

Founded in 2017 in Seoul (South Korea). The name Round Lab evokes the idea of a circular or comprehensive laboratory that explores the purest corners of Korean nature to extract its riches.

Its philosophy is summarized in the motto "Pure Skincare from the Land Where the Sea, Wind, and Mountains Meet", basing its formulas on sustainably harvested organic ingredients (such as deep sea water from the Dokdo Islands or birch sap from the Inje forests).

Currently it is positioned as the No. 1 facial skincare brand in South Korea and a global sales phenomenon.

It stands out for creating lines specialized in restoring hydration and soothing the skin barrier without using artificial fragrances or heavy ingredients, standing out for its light, fast-absorbing textures.

Brand Philosophy

Mizon is guided by three fundamental principles:

Innovation: Constant development of formulas that combine natural ingredients with cutting-edge technology.
Quality: Rigorous formulation and production standards to ensure visible results.
Accessibility: Premium products at affordable prices, making high-end skincare accessible to everyone.

Mizon is one of the most recognized K-beauty brands, born in South Korea, the epicenter of cosmetic innovation. Its mission is clear: to combine the power of natural ingredients with the most advanced scientific research to create effective, safe, and transformative products for all skin types.