Point

History and philosophy

POINT is a South Korean brand launched in 1993 by Aekyung Industrial. Its history is linked to facial cleansing and the development of products that make it easier to remove makeup and impurities.

Its specialization places cleansing as the first step of skincare. Throughout its history, it has developed different formats to meet different preferences and occasions.

What makes it different?

Its identity revolves around a specific step in the routine: cleansing and makeup removal. In our collection, this specialization is reflected in a bi-phase makeup remover for areas where makeup can be more resistant, such as the eyes and lips.

Who is it for?

Those who use mascara, eye makeup, or long-lasting lipsticks and want to make removal easier. Also for those who want to complete the cleansing with a specific product for those areas, avoiding excessive rubbing.

Featured products from the brand

Lemon Carbonated Water Makeup Remover: available in our collection, with a bi-phase formula for removing makeup from the eyes and lips.

Deep Clean Whip Cleansing Foam: another well-known product from the Korean catalog, in a foaming cleanser format.

Deep Clean All In One Cleansing Tissue: a cleansing wipe format from the Korean catalog. These last two products expand the brand's vision; they are not presented as bestsellers in our store, and their availability should be checked.

Fun facts about POINT

Its launch in 1993 shows a history that predates the recent international expansion of Korean cosmetics. The bi-phase format illustrates its practical approach: its two phases are mixed by shaking to use them together when removing makeup.

Frequently asked questions about the brand

Why should the makeup remover be shaken? To mix its two phases before soaking the cotton pad and applying it.

Is it used as a toner? No. It is a makeup remover for removing makeup from the indicated areas.

How do I remove resistant makeup without rubbing so much? Briefly hold the soaked cotton pad and glide it gently, following the instructions on the packaging. Then complete the cleansing according to your skin's needs.