Seapuri

History and philosophy

SEAPURI is a brand from South Korea owned by IrisBright, a company founded in 2020 by Minwook Kim. Its approach is based on a simple idea: the scalp is also skin and deserves specific care, beyond regular washing.

The brand brings the philosophy of facial care to the hair care field through lightweight formulas, conditioning ingredients, and targeted applications. It currently has an international presence, with a recognizable approach within Korean hair care and a catalog that also includes products for eyelashes, face, and body.

What makes it different?

Its main feature is combining formula and applicator. The Scalpy Hair Serum rollers make targeted massage easier; the Scalpy Bubble Tonic texture allows the care to be distributed over the scalp, and the Lashrum applicator helps coat the eyelashes from the base to the tips.

Ingredients such as panthenol, hydrolyzed keratin, or hyaluronic acid, present in different references, respond to hydration and conditioning needs. The brand also incorporates a marine inspiration that is reflected in its identity and in ingredients such as the kelp algae extract in Lashrum.

Who is it for?

Those who wish to pay more attention to the scalp, the feeling of freshness, and the appearance of the hair, incorporating specific care between washes or after regular hygiene.

Its eyelash serum is interesting for those looking to improve the hydration, flexibility, and resistance to breakage of fragile eyelashes. Each product is designed for a specific area; cosmetic care does not replace the diagnosis of intense or persistent hair loss.

Best-selling products

The first three products in the order of best sellers in our collection are:

Lashrum Eyelash Enhancing Serum: eyelash serum with kelp algae extract and hyaluronic acid. Helps to condition, hydrate, and reduce breakage, with an applicator designed to distribute the product precisely.

Scalpy Bubble Tonic: hair tonic with a foam texture to incorporate a gesture of scalp care and freshness. Its format makes it easy to spread the product and accompany it with a gentle massage.

Scalpy Hair Serum: serum with panthenol, hydrolyzed keratin, and menthol. Combines hydration, conditioning, and a refreshing sensation with a roller applicator for areas that require targeted attention.

Fun facts and awards

SEAPURI is part of the trend known as hair skinification: applying the same attention to the scalp that we dedicate to the skin of the face.

According to the information communicated by IrisBright and collected by the Korean economic press, the brand obtained in 2025 the Amazon Top Brand Award Rookie Prize, the TikTok UGC Most Viral Moment Award, and the Olive Young Global Trend Rookie Award. These are recognitions of its growth and commercial impact, different from a certification of cosmetic efficacy.

Frequently asked questions about the brand

What is the difference between Scalpy Hair Serum and Scalpy Bubble Tonic? The serum allows for targeted application through rollers; the tonic offers a foam texture to distribute the care over the scalp. Choose according to the area, texture, and application gesture you prefer.

Can Lashrum also be used on the scalp? Use each reference in the area indicated by its manufacturer. Lashrum is formulated for the care of eyelashes and should not be interchanged with Scalpy products.

Do Scalpy products replace a medical treatment for hair loss? No. They can accompany the cosmetic care of the scalp, but sudden, intense, or sustained hair loss requires professional evaluation to determine its cause.