Unleashia

History and philosophy

Unleashia was born in Seoul, South Korea, with a makeup concept that invites experimentation and self-expression. Among its founders is Howon Song, identified as the brand's founder in YesAsia Holdings' corporate documentation.

Glitter was at the heart of its identity: small sparkles capable of transforming an everyday look. Its philosophy combines creative freedom, vegan makeup and a rejection of animal testing, with products designed to enjoy color without following a single beauty ideal.

Today, it is part of the international K-beauty range, with a makeup catalog for the eyes, lips and face that allows you to go from subtle finishes to more expressive looks.

What makes it different?

Its signature lies in its variety of reflections, textures and luminous finishes. Palettes, glitter gels and lip tints allow you to incorporate light in different formats and adjust the intensity to suit your personal style.

The brand states that its formulas are vegan and cruelty-free. This identity is combined with a playful approach to makeup: mixing shades, layering finishes and using glitter as a personal touch, both for everyday wear and special occasions.

Who is it for?

For those looking for Korean makeup with personality, who enjoy luminous finishes or want to start experimenting with sparkles without sacrificing an easy-to-adapt result.

Its range allows you to make the eyes the focal point, add color to the lips and vary the finish of the face. It is aimed at aesthetic expression and makeup, so the choice should be based on the shade, texture, area of use and personal preferences.

Top-selling and internationally featured products

As our collection does not yet have associated references, we present three featured products from the international catalog, without attributing sales to our store:

Glitterpedia Eye Palette: a family of palettes featured as a bestseller on the brand's Korean website. Their combinations allow you to play with color and reflections; the finishes vary depending on the palette chosen.

Get Loose Glitter Gel: a glitter gel listed among Unleashia's bestsellers by YesStyle. Designed to add decorative sparkles to the areas authorized for each reference.

Non-Sticky Dazzle Tint: a lip tint from the official catalog with a glossy finish and juicy effect, for those looking to combine color and luminosity. Check the availability of these references in our store.

Fun facts about Unleashia

The name combines "unleash" and "utopia": an invitation to unleash your creativity and imagine a beauty with more possibilities for expression.

Glitter is not limited to party looks within its universe. A small luminous detail can complement simple makeup, while the combination of textures allows you to make the sparkle more prominent. This ability to adjust the result is part of its identity.

Frequently asked questions about the brand

Is Unleashia a vegan brand? Yes. The brand states that it does not use ingredients of animal origin and that it opposes animal testing. Its website also states that it is registered with PETA.

Do all its palettes have the same finishes? No. Check the combination of shades and textures of each Glitterpedia before choosing: some options give glitter more prominence than others.

Can I apply any glitter around my eyes? Use each product only in the areas indicated on its packaging. Glitter for the face or body should not be considered suitable for the eye contour, and direct contact with the eye should be avoided.