Beter

Beauty is a sum of things

Founded in 1936, Beter is a family-run company based in Barcelona and managed by the third generation of the family.
More than 80 years of experience back our expertise in beauty and personal care accessories.

Our brand has grown over the years to become a leader and benchmark in the category, recognized for its quality and innovation. We distribute our products in perfumeries, mass distribution channels, and pharmacies in more than 50 countries.

We work to be part of women's daily rituals and to enhance their beauty. We offer innovative accessories and cosmetics tailored to different market needs and trends. We communicate in a close and clear way, from product packaging and point-of-sale displays to the most dynamic media.

Value Proposition

A unique way of doing things based on our experience and the trust built step by step, allows us to equip the category with exclusive features:

Value Proposition

Sustainability

Ethical commitment to the environmental and social well-being of present and future generations.
The protection and preservation of the environment is a priority in decision-making across all our activities and internal processes.

Innovation

Cutting-edge, high-value-added product design.
New product launches every six months.
Category development.

360º Projects

An expert and efficient team devotes all its resources and know-how to carrying out comprehensive, tailor-made projects for our clients.
Support across the entire value chain: assortment definition, trade solutions, promotional plans, logistics, administration, and customer service.
High profitability and value creation.

Making a difference

Differentiated channel-specific proposals, designed to meet your specific needs.
Innovative solutions across the entire category: product and packaging, merchandising systems, training, promotion, digital content, and communication.