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Kaja - International Cosmetic

Kaja

Kaja is a Korean makeup brand created with heart in Seoul. Founded with the mission to bring the best of Korean makeup innovation to the United States, Kaja believes that beauty should strike a balance between fun, effective, subtle, and serious. From adorable packaging to sensory formulas, Kaja creates multitasking products with multiple benefits made for play, full of Korean innovation that goes wherever your imagination takes you. Kaja, which literally means "let's go" in Korean, is the perfect companion for everyone on the move. Everyone is welcome, so come and "Kaja"!

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  • KAJA | Beauty Bento Eyeshadow Trio - 3g KAJA | Beauty Bento Eyeshadow Trio - 3g
    Up to 5% off

    Kaja

    KAJA | Beauty Bento Eyeshadow Trio - 3g

    Makeup, Eyeshadows

    All Skin Types

    26,60€ 28,00€
    View details
  • KAJA | Heart Melter Moisture Melt Lip Gloss Stick - 1,4g KAJA | Heart Melter Moisture Melt Lip Gloss Stick - 1,4g
    Up to 5% off

    Kaja

    KAJA | Heart Melter Moisture Melt Lip Gloss Stick - 1.4g

    Makeup

    All skin types

    18,05€ 19,00€
    View details
  • KAJA | Dewy Bar Cheek & Lip Multi-Stick - 10g KAJA | Dewy Bar Cheek & Lip Multi-Stick - 10g
    Up to 5% off

    Kaja

    KAJA | Dewy Bar Cheek & Lip Multi-Stick - 10g

    Makeup

    All Skin Types

    23,75€ 25,00€
    View details
  • KAJA | Balmy Bento - InternationalCosmetic KAJA | Balmy Bento - InternationalCosmetic
    Up to 5% off

    Kaja

    KAJA | Balmy Bento

    Lipstick

    All Skin Types

    24,37€ 25,65€
    View details
  • KAJA | Cheeky Stamp Blendable Blush - InternationalCosmetic KAJA | Cheeky Stamp Blendable Blush - InternationalCosmetic
    Up to 5% off

    Kaja

    KAJA | Cheeky Stamp Blendable Blush

    Face, Blush, Makeup

    All skin types

    15,58€ 16,40€
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  • KAJA | Cheeky stamp - InternationalCosmetic KAJA | Cheeky stamp - InternationalCosmetic
    Up to 5% off

    Kaja

    Cheeky stamp

    blush

    All Skin Types

    27,55€ 29,00€
    View details
  • KAJA | Wink Stamp Long #Long KAJA | Wink Stamp Long #Long
    Up to 5% off

    Kaja

    KAJA | Wink Stamp Long #Long

    Makeup

    23,54€ 24,78€
    View details
  • KAJA | Don't Settle 06 Boba Tea - 7gr KAJA | Don't Settle 06 Boba Tea - 7gr

    Kaja

    KAJA | Don't Settle 06 Boba Tea - 7gr

    facial corrector

    19,00€
    View details
  • KAJA | Play Bento - InternationalCosmetic KAJA | Play Bento - InternationalCosmetic
    Sold out
    Up to 5% off

    Kaja

    KAJA | Play Bento

    Face, Blush, Makeup

    All skin types

    15,58€ 16,40€
    View details
  • KAJA | Mochi Pop - InternationalCosmetic KAJA | Mochi Pop - InternationalCosmetic
    Sold out
    Up to 5% off

    Kaja

    KAJA | Mochi Pop

    blush

    All skin types

    15,96€ 16,80€
    View details

Description

Sensory and Portable Korean Makeup



History and Philosophy:


Created in 2018 in the United States and South Korea as a strategic alliance between the MBX (Memebox) platform and the giant Sephora. The name Kaja (가자) means "Let's go!" in Korean, conveying dynamism and fun in a portable format.

Its philosophy is based on creating inclusive, multisensory makeup that is easy to apply with your fingers on any skin tone. 

It is currently positioned as the leading K-Beauty mini makeup brand at Sephora.



What Sets It Apart and Innovation:


It stands out for its innovative stackable formats and tactile stamps (Beauty Bento, Cheeky Stamp), combining vibrant pigments with long-lasting formulas.



Audience and Aesthetic Needs:



Young people, Gen Z, and makeup lovers looking for portable products to achieve a fresh, bright, and dewy look in seconds.



Top-Selling Products and Best Sellers:

 

Beauty Bento Bouncy Shimmer Eyeshadow Trio: Trio of stackable eyeshadows with a creamy texture and luminous shimmer.

Cheeky Stamp Blendable Blush: Liquid blush cushion with a heart-shaped applicator.

Lip Cheat Liquid Lip Tone: Ultra-lightweight, long-lasting lip tint.

 

 

Fun Facts and Awards:


Its Cheeky Stamp blush became a global viral phenomenon on TikTok, racking up millions of views.



Frequently Asked Questions (FAQs) about Kaja:

 

How do you apply Kaja's Beauty Bento eyeshadows? Apply directly with the tip of your finger to the eyelid to achieve maximum shimmer intensity.

Is Kaja a cruelty-free brand? Yes, all its products are cruelty-free certified.