By Wishtrend

Functional Cosmetics, High Concentration and Community Response

 

History and Philosophy:

Created in 2013 in Seoul (South Korea) by the brand incubator Wishcompany Inc. (led by Park Sung-ho), the brand was born as a direct result of the global e-commerce channel and platform Wishtrend. The name BY WISHTREND literally means "created by Wishtrend", reflecting that its formulas are the direct answer to the questions and concerns expressed by a community of over 500,000 users worldwide. Under the slogans "You Asked, We Answered" (You asked, we answered) and "You Are the Standard", its philosophy is based on clean and functional cosmetics, formulated with high concentrations of active ingredients without filler ingredients.

It is currently positioned as one of the most internationally influential cosmeceutical brands in K-Beauty, present in department stores such as Selfridges and JCPenney Beauty.

What makes it different?

It stands out for its policy of radical transparency: it is one of the pioneers in including the exact percentage of its key active ingredients in the name of its products. It dispenses with synthetic fragrances and mineral oils, combining ingredients such as mandelic acid, pure vitamin C, retinal, bakuchiol and propolis in concentrations optimized to offer maximum efficacy with the least possible irritation.

 

Who is it for?

Designed for people with acne-prone skin, hyperpigmentation spots, dull tone, enlarged pores or irregular texture who are looking for concentrated active ingredients and high-potency corrective treatments.

Top-Selling and Best-Selling Products:

 

Mandelic Acid 5% Skin Prep Water: Gentle exfoliating toner with 5% mandelic acid that renews the texture without irritating the skin.

Vitamin A-mazing Bakuchiol Night Cream: Treatment night cream that combines retinal and bakuchiol to fight wrinkles and sagging.

Green Tea & Enzyme Powder Wash: Facial powder cleanser with green tea and enzymes that gently exfoliates and purifies the pores.

 

Fun Facts and Awards:

The brand emerged from the success of the educational channel Wishtrend TV on YouTube (awarded the YouTube Gold Creator Award). Its products have accumulated multiple awards on platforms such as YesStyle and recommendations from Allure magazine.

Frequently Asked Questions (FAQs) about By Wishtrend

 

Why does BY WISHTREND indicate the percentages of active ingredients in the name of its products? To offer total transparency to the user, facilitating the choice of treatment according to the tolerance and specific needs of their skin.

Is the Vitamin A-mazing Bakuchiol Cream suitable for starting with retinoids? Yes, its formula combines fast-absorbing retinal with soothing bakuchiol to offer firming results while minimizing redness or flaking.