Founded in 1936, Beter is a family business established in Barcelona and managed by the third generation of the family.
More than 80 years of experience support us as experts in beauty and personal care accessories.

Our brand has developed over the years until it becomes a leader and reference in the category, recognized by quality and innovation. We distribute our products in perfumeries, great distribution and pharmacies in more than 50 countries.

We work to be present in the daily ritual of the consumers and be accomplices of their beauty.  With innovative accessories and cosmetics adapted to the different needs and trends of the market.  With near and clear communication, from the packaging of the product, the exhibition at the point of sale and the most dynamic media.