Beter

Beauty is a sum of things

Founded in 1936, Beter is a family business established in Barcelona and managed by the third generation of the family.
More than 80 years of experience support us as experts in beauty and personal care accessories.

Our brand has developed over the years until it becomes a leader and reference in the category, recognized by quality and innovation. We distribute our products in perfumeries, great distribution and pharmacies in more than 50 countries.

We work to be present in the daily ritual of the consumers and be accomplices of their beauty. With innovative accessories and cosmetics adapted to the different needs and trends of the market. With near and clear communication, from the packaging of the product, the exhibition at the point of sale and the most dynamic media.

Value proposal

A unique way of doing things based on our experience and constructed confidence step by step, allows us to provide the category of exclusive characteristics:

Value proposal

Sustainability

Ethical commitment and with the environmental and social welfare of present and future generations.
The protection and preservation of the environment is a priority in decision making in all our internal activities and processes.

Innovation

Design of vanguard products of high added value.
Launch of novelties semiannually.
Category development.

360º projects

An expert and effective team allocates all its resources and Know How for the realization of comprehensive and custom projects for our clients.
Support throughout the value chain: Definition of assortments, Trade solutions, promotional plans, logistics, administration and customer service.
High profitability and value creation.

Marking the difference

Differentiated proposals by channel, designed to adapt to their specific needs.
Innovative solutions for the entire category: product and packaging, exposure systems, training, promotion, digital content and communication.