FREE SHIPPING >€40 PENINSULA | €75 INTERNATIONAL
UP TO -30% OFF ON THE ENTIRE WEBSITE
NEWS | TOP SALES

“Leader in beauty and personal care accessories”

Beauty is a sum of things

Founded in 1936, Beter is a family business established in Barcelona and managed by the third generation of the family.
More than 80 years of experience support us as experts in beauty and personal care accessories.

Our brand has developed over the years to become a leader and benchmark in the category, recognized for quality and innovation. We distribute our products in perfumeries, large retailers and pharmacies in more than 50 countries.

We work to be present in the daily ritual of consumers and be complicit in their beauty. With innovative accessories and cosmetics adapted to the different needs and trends of the market. With close and clear communication, from the product packaging, the display at the point of sale and the most dynamic media.

Value proposal

A unique way of doing things based on our experience and trust built step by step, allows us to provide the category with exclusive features:

Value proposal

Sustainability

  • Ethical commitment and commitment to the environmental and social well-being of present and future generations.
  • The protection and preservation of the environment is a priority in decision-making in all our activities and internal processes.

Innovation

  • Design of cutting-edge products with high added value.
  • Release of new products every six months.
  • Category development.

360º projects

  • An expert and effective team allocates all its resources and know-how to carry out comprehensive and tailored projects for our clients.
  • Support throughout the value chain: definition of assortments, trade solutions, promotional plans, logistics, administration and customer service.
  • High profitability and value creation.

Making a difference

  • Differentiated proposals by channel, designed to adapt to your specific needs.
  • Innovative solutions for the entire category: product and packaging, exhibition systems, training, promotion, digital content and communication.