“Holi = Holistic, Frog = Frog”

HoliFrog is more than a name or a story: it's also science.

Frogs have thin skin. It is so soft and permeable that it absorbs everything around it. That is why they cannot survive in toxic environments. Scientists even study them to control pollution levels. Our skin is thicker than that of frogs, but we also live in toxic environments, full of free radicals, poor air quality and Twitter trolls. Even the thickest skin needs care. When we wash our face, our pores are more dilated and permeable, like a frog's. This phase of your skin care routine is essential for your health and for the rest of your beauty regimen. We use bioactive ingredients that give positive results: nothing toxic, nothing irritating. It's what thick and thin skin needs, when it needs it.

Good skin starts with a good mentality

When you enjoy good overall health - you drink water, eat vegetables, use sun protection and moderate the time you spend on Instagram - your skin begins to behave better.

Just as frogs are part of a larger ecosystem, your skin is part of a bigger picture, one that is connected to the health and functioning of your mind and body.

The mind-skin connection is the way each is linked to and affected by the other. We're putting skin on the path to health with conscious, intentional ingredients that instruct skin cells to do what healthy skin cells should do. Holistic practices meet effective face washes: we keep the body, mind and bathroom clean. HoliShit, right?

Meet the founders

The faces after washing

Emily Parr

Publicist by profession, face wash by nature

His skin was congested from years of applying sunscreen and sweaty 10-mile runs. After more than 10 years of buying, testing and washing her face, there was no product she hadn't tried. None of them could clean his skin properly. After talking to friends and strangers, she realized she was not alone.

Now, she's turning her attention to one of the most overlooked parts of the beauty industry: face washes. Reviving your relationship with your first bathing love, giving you the freedom to choose and your skin the freedom to function.

Majeed Hemmat

Beauty enthusiast to the core

In 2008, Majeed met an independent organic beauty brand that needed advice. She saw it as an opportunity to move into the beauty industry from a vice president position in the fashion sector.

Using her 10 years of experience, knowledge and relationships in the fashion world, she quickly made a name for herself in the beauty industry and her eponymous brand management agency was born. Representing some of the fastest growing clean beauty brands in the industry and working with the world's leading retailers, she has helped build the global retail landscape of these prestigious brands.

His more than 12 years of success in the constantly evolving beauty sector led him to launch his own brand.

When you know more

you can choose better

The brain of our business is holistic-functional skin care that considers the convergence of skin, health and function. The skin is connected to the rest of the body and will accompany you for the rest of your life. How you treat your body affects how your skin looks, feels and functions, now and in the future.

The skin may be temperamental and vulnerable, but it is still your main protector from the outside world: if your organs were organized by zodiac, the skin would undoubtedly be a Cancer. It is affected by eight hours of sleep and eight glasses of water, stress from work and in-laws, time spent in front of the screen and that extra glass of wine.

Getting your skin to function, feel and look its best starts with conscious living: knowing which behaviors, attitudes and ingredients to introduce into your routine and which to leave behind. Take on the world of beauty and beyond with a clear head and face


There are two types of exfoliation: physical and chemical. The physics involves manually removing dead skin cells. But that doesn't mean I have to be abrupt. Forget the pieces of walnut shell and use a damp washcloth, which can do the job gently. Chemical peels use acids to remove dead cells. There are many types of exfoliating acids and they are used in different percentages, so you can customize what best suits your skin without irritating it.


Good to eat and good to go, in our products you will find a veritable vitamin alphabet, all included for their unique nutritional capabilities to help your skin function optimally. Some of our favorites are A, C, E, F, K, B…

Non-fragrant vegetable oils

Plants produce some of the most powerful ingredients, packed with fatty acids, amino acids, vitamins, antioxidants, and emollients—you know, everything your skin cells crave. Fragrance, added or natural, can be irritating to those with sensitive skin, so we omitted it from the start. I hope you do not mind.


Do you know that a sliced ​​apple turns brown and mealy if left out for a while? This is due to oxidation caused by free radicals. Antioxidants fight against free radicals and repair the damage they cause, which is why we include them in our formulas, to prevent skin cells from suffering a fate similar to that of apple slices, although much slower.

Ingredients identical to those of the skin

These are substances (such as cholesterol, squalene or ceramides) that imitate the connective substances between skin cells and hold them together to preserve the external structure of the skin. Obviously, your skin likes them. It must be the taste of home.

Cellular communication ingredients

They are like little trainers for your skin cells, your support system. These cell signaling substances intervene in poor cell behavior by encouraging skin cells to act better (and behave as a healthy skin cell would). They create a positive dialogue with other skin cells, which in turn means that the skin behaves healthier as a whole.