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“After 10 years of complex research, we unlocked hair freedom for everyone: K18PEPTIDE™”

Next level renovation

K18PEPTIDE™ is a biotech-developed peptide that mimics hair structure to reverse damage by reconnecting broken polypeptide chains and disulfide bonds.

We mapped the entire keratin genome (think the human genome project but for hair) to discover our biomimetic peptide that mimics the amino acid sequences of healthy hair for true renewal.

We challenge traditional (resource-intensive) cosmetic chemistry product development with radically simple innovations that work effectively and require less.