Kaja

Our story

Beauty made playful

Kaja was born in 2018 as a bridge between Korean innovation and the carefree North American spirit, founded by K-beauty veterans with the mission of making makeup fun, accessible, and inclusive.

Distributed at Sephora and a staple on TikTok, Kaja has conquered the world with PETA-certified vegan and cruelty-free products, practical formats, and a modern color palette designed for fearless experimentation.

Iconic Products

Surprising formats

Cheeky Stamp — stamp blush for precise cheeks in one swipe
Heart Melter Lip Glow — lip plumper with a juicy finish
Beauty Bento Bouncy Eyeshadow — bento box trio of matte + shimmer eyeshadows
Mood Switch Color Powder Eyeshadow — vibrant, high-density pigments

Multifunctional formulas, compact packaging, and a visual universe that celebrates diversity.

Vegan commitment

Inclusive and conscious beauty

Kaja is 100% vegan and cruelty-free, PETA-certified. Asian-American owned and repeatedly nominated for beauty innovation awards for its inclusive approach.

Its community celebrates diversity: shades and formulas designed for everyone, with campaigns that amplify Asian-American creators and embrace fun makeup culture.