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Innovative solutions
By leading with science, we design innovative solutions for your real world hair problems. We know how different and complex the hair types can be, so we address the challenges of your hair with ingenuity instead of developing an ingredient or formula of "unique size".
We do not follow trends, we develop technologies that change category. Case study: Dry shampoo of prestige number one in sales, Perfect Hair Day ™. Unlike other dry shampoos in the market that simply carry hair with dust, texture and fragrance, ours is scientifically designed to really clean the hair: first, absorb oil, sweat and dirt and neutralize odors, then eliminate effectively the newly activated powders. Without leaving practically nothing behind.
Living Proof products are designed with bioengineering and developed in the laboratory using a mixture of natural and synthetic ingredients to guarantee maximum efficiency, safety and performance, everything while remains free of cruelty.
How do we formulate?
What is also super important? The fact that we never formulate with silicones, which are found in 87 % of our competitors' products. While silicones can give the hair sliding, brightness and immediate softness, they have the opposite effect in the long term. Silicons are actually quite heavy, weigh the hair and cause great accumulation and lack of brightness over time. And since they act as a true sealant, silicones can also prevent moisturizing ingredients from improving health in the hair stem. The result? A recurring damage cycle.
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Thickening molecule
Leave a microscopic pattern of thick points, creating a hair that acts, looks and feels as if it were naturally fully.
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Voluminating and texturizing molecule
Increases the space between individual hair fibers for a lasting volume and texture that does not cake the hair.
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Healthy follicular complex
Promote stronger hair from the root and restores the scalp protection function for balanced hydration.
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Healthy curl complex
A biomimetic mixture that forms a protective shield around each strand to increase the definition of curls and encourage rhizos groups.
Performance + control science
Our scientists are committed to maintaining our products to the strictest standards by using a variety of specific tests of industry and hair, such as traction resistance, together with an advanced analysis such as differential scanning calorimetry, which measures the Repair efficacy, and the formation of sem (Barrudi electronic microscope) to see what really is left in the strands.
SAFETY + QUALITY
Safety and quality are always in the backbone of each formula we make, the more than 450 to date. Through quality control procedures, we ensure microbiological efficacy and evaluate each formula.
Performance + consumer perception
However, it is equally important that we maintain our consumers, involved in our test protocols through the use of the following analysis: National Consumer Use Test, Regional Domestic Use Test, Qualitative and Quantitative Tests of the Product Benefits and Competitive Comparison .
Living Proof prominent
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![Full Shampoo de Living Proof]()
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Living Proof
Perfect Hair Day Advanced Clean Dry Shampoo
Hair
27,00€30,00€Unit price /Unavailable -
Up to 10% off
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Up to 10% off
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![No Frizz Shampoo de Living Proof]()
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![No Frizz Conditioner de Living Proof]()
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