Change the world of personal care

“Every human being is born naive by nature: pure, honest and impartial. We would like it to continue. The harmful ingredients, difficult words and deceptive statements are not part of that. ”

- Jochem Hes in Sjoerd Trompetter, Naïf Founding Fathers.

Talking about simplicity

In Naïf we prefer to see how things can be done differently and look for natural alternatives that give the same results, if not better, than the unnatural variants. In our products you will find ingredients such as flaxseed oil, cotton seed oil, avocado oil and tomato extract. But also zinc oxide and coconut oil. Mineral oils, microplastics and sles; We stay away from them. Your skin does not need them and the planet either.

We help families take care of without worries

Naïf's philosophy is simple: doing good. What this means? We elaborate skin care products that respect and protect the purity of humans and the planet. We want to leave the world as a better place of how we find it. Not only for us, but also for the next generation, so that they can also choose and enjoy good care. It is not just the ingredients, but also the packaging, shipping methods and how we work in Naïf HQ.