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“When you feel, touch, smell and apply our products, you will understand what NCLA Beauty means”

A sensory world

Welcome to our world, where beauty joins originality and sensoriality. When you feel, touch, smell and apply our products, you will understand what NCLA Beauty means.

We create clean, pleasing beauty products that are effective, colorful and sensitive. We are Elin and Anh-Thu, two Asian-American sisters living their dream by creating unique products and formulas that we would love for you to know about. We are very happy that you are here

Elin Dannerstedt

CEO

I started NCLA Beauty in 2010, when our entire inventory fit in a small closet in my studio. I remember thinking how I was going to sell all this inventory. I knocked on the doors of local retailers (literally, walked up to the stores) and asked if they would be interested in carrying our products. More than a decade later, I'm constantly creating and formulating more. My mission is to create an “Oh my God” moment every time someone opens one of our products. It's true what they say, as long as you love what you do you will never work a day in your life.