Free shipments> € 49 Peninsula | € 75 International
Up to -20% Dto in selected brands

“The world didn't need another beauty brand. I needed a new one: we are there "

Our history

We are different from any other beauty brand that you have known. More than a name, there is the philosophy that guides everything we do. We believe that we all have the right to feel good in our own skin and that chemistry can connect with the human spirit.

Our vision? Make beauty more human. Our mission? Allowing joy without helping you get more with less steps. This capacity is enhanced, interacting and combining clinical disciplines, talents and supercharged concentrations that respond to the greatest challenges of modern beauty.

That is the difference of Allies.

  • Our mission

    Our mission is to encourage and make joy effortlessly, that kind of feeling good with oneself. To do this, we create highly concentrated and supercharged formulas that help you obtain the maximum results in the minimum steps.

  • Our vision

    In our founder's words, “we were born to make more human beauty. Not only in our formulas, but in our interactions, our work, the way we approach you and treat each other among us. ”

Our 3 fundamental values

Our values ​​reflect those of a company created by a person who wanted to feel good in their own skin, and a commitment he assumed to foster this feeling in others.

  • 01.

    Create supercharged and multifunctional formulas

    We will always create the best formulas for your skin. By "the best" we understand: safe and clinically proven active ingredients, in supercharged concentrations that offer what they promise: multifunctional results.

  • 02.

    Make more human beauty

    More than a name, there is the philosophy that guides everything we do, not only in the way we develop our formulas, but also in our interactions, our work and the way we approach you and treat each other among us. We believe that we all have the right to feel good in our own skin and that chemistry can connect with the human spirit.

  • 03.

    There is nothing to fear

    We are not subject to conventions. We accept intelligent risks and we are open to possible failures. We are, and we will always be, transparent with our allies, and we love and live with our competitors in an infinitely abundant universe, remembering that there is more than enough space for us to all live our dreams. We are intrepidly generous with our formulas and our generous offers, always giving the best we can surprise and delight our client worldwide.

Allies of Skin

Allies of Skin is a branch of the Allies group dedicated to skin care and awarded multiple occasions. It was created by our founder, Nicolas Travis: “What began with three original products has become a range that adapts to each step of the skin care routine. Although we continue to break the rules of the formulation, our dedication to create supercharged skin care is still at the forefront of each new and existing product. ” Our promise is always to offer you the best of the best: highly concentrated and multifunctional formulas that help you get more in less steps. ”

PSA

With PSA, or Purposeful Skincare By Allies, our founder wanted to democratize efficacy, creating effective skin care and effortless at a more affordable price. I wanted to create a range of effective products that were not only fun, but also contained clinically proven ingredients to work and, more importantly, that they were accessible to all. ” PSA may seem and feel less serious than Allies of Skin, but if you look at the ingredients, you will see that it will serve your skin seriously, at any age and with any concern. ”