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“The world didn't need another beauty brand. I needed a new one: We are Allies”

Our history

We are different from any other beauty brand you have ever met. More than a name, ALLIES is the philosophy that guides everything we do. We believe that we all have the right to feel good in our own skin and that chemistry can connect with the human spirit.

Our vision? Make beauty more human. Our mission? Enable effortless joy by helping you achieve more with fewer steps. This capacity is enhanced by interacting and combining clinical disciplines, talents and supercharged concentrations that respond to the greatest challenges of modern beauty.

That's the Allies difference.

  • Our mission

    Our mission is to foster and make possible effortless joy, that kind of feeling good about yourself. To do this, we create highly concentrated and supercharged formulas that help you achieve maximum results in minimal steps.

  • Our vision

    In the words of our founder, “we were born to make beauty more human. Not just in our formulas, but in our interactions, our work, the way we approach you and treat each other.”

OUR 3 CORE VALUES

Our values ​​reflect those of a company created by a person who wanted to feel good in his own skin, and a commitment he made to foster this feeling in others.

  • 01.

    Create supercharged and multifunctional formulas

    We will always create the best formulas for your skin. By “the best” we mean: safe, clinically proven active ingredients, in supercharged concentrations that deliver what they promise: multifunctional results.

  • 02.

    Make beauty more human

    More than a name, ALLIES is the philosophy that guides everything we do, not only in the way we develop our formulas, but also in our interactions, our work and the way we approach you and treat each other. We believe that we all have the right to feel good in our own skin and that chemistry can connect with the human spirit.

  • 03.

    there is nothing to fear

    We are not subject to conventions. We accept smart risks and are open to possible failures. We are, and always will be, transparent with our allies, and we love and live alongside our competitors in an infinitely abundant universe, remembering that there is more than enough room for all of us to live our dreams. We are fearlessly generous with our formulas and our generous offers, always doing our best to surprise and delight our customers around the world.

Allies of Skin

Allies of Skin is a branch of the ALLIES Group dedicated to skin care and award-winning on multiple occasions. It was created by our founder, Nicolas Travis: “What started with three original products has become an entire range that adapts to every step of the skincare routine. While we continue to break the rules of formulation, our dedication to creating supercharged skincare remains at the forefront of every new and existing product.” Our promise is to always offer you the best of the best: highly concentrated and multifunctional formulas that help you achieve more in fewer steps.”

PSA

With PSA, or Purposeful Skincare by ALLIES, our founder wanted to DEMOCRATIZE EFFICACY, creating effortless, effective skincare at a more affordable price. “I wanted to create a range of effective products that were not only fun, but also contained clinically proven ingredients that worked and, most importantly, were accessible to everyone.” PSA may look and feel less serious than Allies of Skin, but if you look at the ingredients, you'll see that it will serve your skin seriously, at any age and with any concern.”