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"Korean magic and fun in every formula, for radiant, fresh, and princess-like skin full of life."

Etude

We believe that caring for your skin is a ritual of wellness and self-expression. When you connect with your skin and enjoy every step, beauty becomes authentic, free, and magical.

Technology and charm

We combine cosmetic innovation with light, sensory textures that turn every routine into a moment of joy. At Etude, sweetness meets science for radiant, fresh, and happy skin.

Ingredients

At Etude, we select gentle and effective ingredients, leaving out what your skin doesn't need. Each formula is designed to care for and pamper your skin, making you feel special every day.

Calm with a touch of magic

Our products combine delicate textures with active ingredients that comfort your skin when it needs it most. When your skin is tired or sensitive, Etude is here to restore its glow... and a touch of happiness.