Frudia

Cold-Pressed Fruit Cosmetics

History and Philosophy:

Founded in South Korea by Welcos Co., Ltd. after more than 30 years of botanical research. The name FRUDIA was born from the clever fusion of "Fruit" (fruit) and "Dia" (from the Latin word for day, or referring to light).

Its main philosophy holds that the skin should be nourished by the same vitality and vitamins provided by fresh fruits, replacing purified water in its formulas with real fruit extracts. 

Today, it is positioned as a leading brand of vitamin and fruit cosmetics in the global K-Beauty market.

What sets it apart?

They use the patented extraction technology R Vita W™, a low-temperature process that extracts the nutrients, antioxidants, and natural colors from fruits without losing a shred of their vitamin properties.

Target Audience and Skin Needs

Young, dehydrated, dull skin, enlarged pores, or a lack of vitality seeking an extra boost of vitamins, antioxidants, and sensory fruit aromas.

Best-Selling Products

 

FRUDIA Green Grape Pore Control Cream: Moisturizing gel cream formulated with green grape extract to regulate sebum and visibly minimize enlarged pores.

FRUDIA Blueberry Hydrating Cream: Ultra-nourishing face cream enriched with 77% blueberry extract to soothe and retain moisture in dry skin.

FRUDIA Citrus Brightening Serum: Brightening serum formulated with mandarin extract and vitamin C to even out skin tone and provide radiance.

 

Fun Facts and Awards:

Its cream jars are designed to resemble artisanal jam jars and have received the prestigious international design award Red Dot Design Award.

Frequently Asked Questions (FAQs):

 

What technology does Frudia use for its ingredients? It uses cold-pressed technology (R Vita W™) to ensure that the vitamins and antioxidants from fruits reach the skin intact.

Do Frudia products smell artificial? No, their subtle aromas come directly from the real fruit extracts used in their formulations.