Missha

The Accessible Pioneer of K-Beauty

History and Philosophy:

Founded in 2000 in Seoul (South Korea) by the company Able C&C (Seo Young-pil).

Its philosophy revolutionized the industry under the premise that "Cosmetic quality should be accessible to everyone", eliminating intermediaries to offer high-end ingredients at affordable prices. Its name evokes freshness and youth.

Today, it is positioned as one of the best-selling and most influential global brands in South Korea's history.

What Sets It Apart and Innovation:

Pioneer in combining anti-aging treatment and coverage in its BB Creams, as well as in the use of fermented yeasts (Galactomyces and Bifida) in renewing essences.

Target Audience and Skin Needs:

All skin types, especially mature skin with dark spots or uneven tone seeking anti-aging treatments and natural coverage.

Top-Selling Products and Best Sellers:

M Perfect Cover BB Cream SPF42: The world's most famous BB Cream with coverage, treatment, and hydration.

Time Revolution The First Treatment Essence: Illuminating and tone-renewing fermented essence.

Time Revolution Night Repair Ampoule 5X: Intensive anti-aging night ampoule with fermented probiotics.

Fun Facts and Awards:

Its BB Cream M Perfect Cover has sold over 100 million units worldwide, making it an undisputed icon of cosmetics.

Frequently Asked Questions (FAQs) about Missha

Why is Missha's Time Revolution essence so famous? Because it uses yeast ferments that improve skin texture, clarity, and radiance in just a few days.

What coverage does the M Perfect Cover BB Cream offer? It offers buildable medium coverage with a natural finish and SPF42 sun protection.