Naif

History and philosophy

NAÏF was born in the Netherlands in 2013, founded by Jochem Hes and Sjoerd Trompetter after they became parents. Their experience led them to create a brand that would make choosing skincare products for babies and children easier.

Its philosophy focuses on caring with only what is necessary, with clear information and attention to ingredients. It currently offers care for different stages of family life and maintains a strong connection with children's routines.

What makes it different?

It proposes an easy-to-understand routine: cleanse, moisturize, and protect the areas that need it. It distinguishes bath products from specific care products, such as diaper cream with zinc oxide, so you can choose each step according to its function.

Who is it for?

Families looking for everyday care for children's hygiene, dryness, and skin comfort. Diaper cream helps protect that area from moisture and friction; it does not replace professional assessment if persistent irritation appears.

Best-selling products

According to the order of best sellers in our collection:

Diaper Cream: cream for the diaper area with zinc oxide, designed to form a protective barrier.

Softening Body Lotion: body lotion to maintain the softness and hydration of the skin.

Cleansing Wash Gel: bath gel for daily cleansing, with a practical texture for little ones' routines.

Fun facts about NAÏF

The brand has collaborated with Tiny Miracles in making bags made by women in India. This initiative connects an everyday accessory with job opportunities and with the social dimension of its project.

Frequently asked questions about the brand

Are all products fragrance-free? This should not be assumed. The diaper cream has a fragrance-free formula; always check the specific product.

Does a baby need a multi-step routine? No. Adapt cleansing and moisturizing to their needs and reserve specific care for the areas that require it.

How do I choose a product for a newborn? Check the age range and the instructions on the packaging. If there are skin problems, consult the professional who looks after the baby.