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Description
Description
Healthy, Vegan and Breathable Manicure
History and Philosophy:
Founded in 2012 in Chelsea (London, UK) by Sonia Hully as an exclusive nail salon that evolved into a non-toxic nail polish brand. The name Nailberry combines Nail (nail) and Berry (wild fruit, for its intense shades).
Its philosophy advocates for a respectful manicure that cares for nail health without compromising on colour or durability.
It is currently positioned as the leading premium breathable nail polish brand in Europe.
What Sets It Apart and Its Innovation:
Its patented L'Oxygéné technology, an award-winning formula that allows air and water vapour to pass through the nail polish, respecting the nail's natural cycle (a 12-free, vegan and halal formula).
Target Audience and Beauty Needs:
People looking for non-toxic nail polishes, those with brittle nails, pregnant women, vegan consumers or Halal-certified consumers who demand long-lasting results.
Top-Selling and Best-Selling Products:
L'Oxygéné Oxygenated Nail Lacquer: Breathable nail polishes in iconic shades such as Rouge or Elegance.
Bare Essential 2 in 1 Base & Top Coat: Breathable base and protective top coat to prolong shine.
Miracle Kale Nail Remedy: Strengthening treatment with kale extract for brittle nails.
Fun Facts and Awards:
Certified as a Vegan, Cruelty-Free and Halal brand, it has won multiple awards at the Beauty Shortlist Awards.
Frequently Asked Questions (FAQs) about Nailberry:
What does it mean for a nail polish to be breathable? It allows oxygen and moisture to pass through the layer of colour, preventing the nail from yellowing or weakening.
Does it last as long as traditional nail polish? Yes, it provides a long-lasting manicure with a professional shine without harmful ingredients.
