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“Holi = Holistic, Frog = Frog”

HoliFrog is more than a name or a story: it is also science.

Frogs have thin skin. It is so soft and permeable that it absorbs everything around it. That is why they cannot survive in toxic environments. Scientists even study them to monitor pollution levels. Our skin is thicker than a frog's, but we also live in toxic environments, full of free radicals, questionable air quality, and Twitter trolls. Even the thickest skin needs to be cared for. When we wash our face, our pores are more dilated and permeable, like a frog's. This step in the skincare routine is essential for its health and for the rest of your beauty regimen. We use bioactive ingredients that deliver positive results: nothing toxic, nothing irritating. It is what thick and thin skin needs, when it needs it.

Good skin starts with a good mindset

When you enjoy good overall health—you drink water, eat vegetables, use sunscreen, and moderate the time you spend on Instagram—your skin starts to behave better.

Just as frogs are part of a larger ecosystem, your skin is part of a bigger picture, connected to the health and function of your mind and body.

The mind-skin connection is how each is linked to and affected by the other. We are putting skin on the path to health with mindful, intentional ingredients that instruct skin cells to do what healthy skin cells should do. Holistic practices go hand-in-hand with effective face washes: we keep the body, mind, and bathroom clean. HoliShit, right?

Meet the founders

The faces behind the washes

Emily Parr

Advertising professional by trade, car washer by nature

Her skin was congested from years of applying sunscreen and 16-kilometer sweaty races. After more than 10 years of buying, trying, and washing her face, there was no product she hadn't tried. None of them managed to clean her skin properly. After talking to friends and strangers, she realized she wasn't alone.

Now, she is paying attention to one of the most overlooked parts of the beauty industry: face washes. Reviving her relationship with her first love of bathing, giving you the freedom to choose and your skin the freedom to function.

Majeed Hemmat

Beauty enthusiast to the core

In 2008, Majeed met an independent organic beauty brand that needed advice. He saw this as an opportunity to move into the beauty industry from his position as vice president in the fashion sector.

Drawing on his 10 years of experience, expertise, and connections in the fashion world, he quickly made a name for himself in the beauty industry and founded his eponymous brand management agency. Representing some of the industry’s fastest-growing clean beauty brands and working with leading retailers worldwide, he has helped shape the global retail landscape for these prestigious brands.

His more than 12 years of success in the ever-evolving beauty industry led him to launch his own brand.

When more is known

a better choice can be made

The core of our business is holistic-functional skincare that considers the convergence of skin, health, and function. Your skin is connected to the rest of your body and will be with you for the rest of your life. The way you treat your body affects the appearance, feel, and function of your skin, now and in the future.

Your skin can be temperamental and vulnerable, but it is still your main protector against the outside world: if your organs were organized by zodiac sign, your skin would undoubtedly be a Cancer. It is affected by eight hours of sleep and eight glasses of water, work stress and stress from your in-laws, the time you spend in front of a screen, and that one glass of wine too many.

Getting your skin to function better, feel better, and look better starts with a mindful lifestyle: knowing which behaviors, attitudes, and ingredients to introduce into your routine and which to leave behind. Tackle the world of beauty and beyond with a clear head and face

Exfoliation

There are two types of exfoliation: physical and chemical. Physical exfoliation involves manually removing dead skin cells. But that doesn't mean it has to be harsh. Forget walnut shell pieces and use a damp washcloth, which can do the job gently. Chemical exfoliation uses acids to remove dead skin cells. There are many types of exfoliating acids, and they are used in different concentrations, so you can customize what best suits your skin without irritating it.

Vitamins

Good to eat and good to go, our products offer a true vitamin alphabet, all included for their unique nutritional properties that help your skin function optimally. Some of our favorites are A, C, E, F, K, B…

Unscented vegetable oils

Plants produce some of the most powerful ingredients, full of fatty acids, amino acids, vitamins, antioxidants, and emollients—you know, everything your skin cells crave. Fragrance, whether added or natural, can irritate those with sensitive skin, so we omit it from the start. I hope you don't mind.

Antioxidants

Did you know that a sliced apple turns brown and mealy if left out for a while? This is due to oxidation caused by free radicals. Antioxidants fight free radicals and repair the damage they cause, which is why we include them in our formulas—to prevent skin cells from suffering a similar fate to that of the apple slices, albeit at a much slower rate.

Ingredients identical to those in the skin

These are substances (such as cholesterol, squalene, or ceramides) that mimic the substances that connect the cells in your skin and hold them together to maintain the skin's external structure. Obviously, your skin likes them. They must be a taste of home.

Cellular communication ingredients

They are like little coaches for skin cells, their support system. These cell signaling substances intervene in poor cell behavior by encouraging skin cells to act better (and to behave as a healthy skin cell would). They create a positive dialogue with other skin cells, which in turn means that the skin behaves more healthily as a whole.